It holds significant relevance and appeal across all our markets, especially for our customers in hotels, restaurants, and cafés. Coffee represents approximately 65% of consumer spending in the AtWork business, making it a crucial area for growth.
Coffee is rapidly evolving from a simple energy boost into a versatile beverage enjoyed in many ways and formats. This transformation is driven by premium trends such as origin and sourcing, high-quality ingredients and processes, new coffee varieties, and convenient consumption options.
Key purchase drivers remain distinctive taste, perceived quality, innovation, and sustainability, as shoppers become increasingly knowledgeable and discerning. With two iconic brands in our portfolio such as Costa Coffee and Caffè Vergnano, we are well positioned to meet the diverse needs of both consumers and customers.
