Nutrition

Nutrition

 

As a company, we are continuously evolving our portfolio to help create a healthier food environment

 

Mission 2025 sustainability commitment

  • Reduce by 25% the calories per 100ml of sparkling soft drinks vs. 2015.

 


To offer greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories.

We make key nutritional information available and visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. In addition, we have introduced to several of our markets new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.

We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.

We have committed to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our markets. By the end of 2022, we had achieved a 17% reduction, versus the base-line year.

This helps us to support UN Sustainable Development Goal 3 of good health and well-being.


Health, Nutrition & Responsible Marketing Commitments


As a company we are continuously evolving our portfolio to help create a healthier food environment.

We are reducing sugar in many of our drinks to help people meet the World Health Organization daily added sugar recommendations, providing clear and easy to understand nutritional information, offering smaller serving sizes and maintaining our longstanding commitment to responsible marketing.

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1. Offer low or no-calorie drink options in every market

We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. In addition, we have introduced to several of our markets new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.

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2. Provide transparent nutritional information, featuring calorie information on the front of all our packages

We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. In addition, we have introduced to several of our markets new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.

 

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3. Market responsibly, including no advertising to children under 13 anywhere in the world

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.


To help us achieve this, we adhere to The Coca-Cola Company’s Global Responsible Marketing Policy, that includes its Global School Beverage Policy, as well as its Global Responsible Alcohol Marketing Policy. Moreover, as Coca-Cola HBC, we have a Responsible Marketing Policy for Alcoholic Beverages. We are signatories to the Union of European Soft Drinks Associations (UNESDA) responsible marketing and school sales commitments.


We promote health and wellness as we believe this is an important issue – both for our business and for the communities we are part of.

We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice.

To meet evolving consumer needs and preferences, we are focusing on offering consumers more of the products they want, including low- and no-sugar options, across categories and in more packages. Providing clear and transparent information also helps consumers make informed choices.

We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.

To address this issue, we have committed as part of our Mission 2025, to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our countries. By the end of 2022, we had achieved a 17% reduction, versus the base-line year.


Products and ingredients

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.

By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.

Within our Coca-Cola TM portfolio, Coca-Cola Zero Sugar plays a key role across all our communication and activation in our markets. We maintain our focus on the roll-out of our Zero Sugar Zero Caffeine proposition in more countries. Already successfully launched in Greece and Switzerland, in 2022 we launched Coca-Cola Zero Sugar Zero Caffeine in Italy, Ireland, Hungary, Croatia, Slovenia, Bosnia & Herzegovina, and Cyprus, inviting consumers to enjoy the great taste of Coke any time of the day whilst choosing zero sugar and zero caffeine. Further, we continue introducing Coca-Cola Zero variants, such as Coca-Cola Zero Lemon in Bulgaria.

Through FuzeTea, our differentiated and innovative ready-to-drink tea, offering no-sugar formulas in several of our markets, responding to consumer preferences and a renewed focus on health and wellness.

Adez, our plant-based, with no added sugar beverage line is a nutritious and tasty option for the morning and throughout the day. In 2023 we’re also adding a sugar-free variant so to respond to growing consumer demand behind zero sugar propositions.

You can read more about our ingredients and approach to health and wellbeing in the links below.

 

Hydration

Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

As hydration becomes an increasingly important factor for consumers, we are continuing to expand our portfolio to meet the full spectrum of hydration needs. In addition to GLACÉAU smartwater, which is processed to replicate nature’s water cycle, and Aquarius, which is an enhanced water with minerals, in 2023 we’re launching GLACÉAU Vitamin Water in Switzerland, a low calories functional water enhanced with vitamins.

Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.


As a System, we have long believed in the importance of providing people with clear, simple and meaningful front-of-pack information that can help support healthier and more informed food choices.

The printed packs and labels of products provide calorie information, and back-of-pack Guideline Daily Amounts (GDA) information in the EU, while for all countries, we comply with local law requirements. All of significant product or service categories are covered by and assessed for compliance with such procedures. We also include in the labels, signs for the safe disposal of our products.

In addition, we have introduced to several of our markets new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model. This means people see colours that reflect the nutrient content per 100ml of our drinks for sugars, salt, fat, and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green. The approach we follow is identical to the scheme that we voluntarily support in Northern Ireland and the Republic of Ireland since 2014, and which we continue to evaluate more broadly across more markets.

Our work in colour-coded labelling began based on the finding from a 2017 OECD Obesity Update that "'traffic-light' systems have the potential to increase the number of people selecting a healthier option by about 18% and lead to a 4% decrease in calorie intake."  We continue to firmly believe that providing people with simple information that allows them to choose the right products for them can help support healthier diets, and we will publicly share the learnings we gain from our trials as we proceed.


The effective marketing of our brands is a core driver for our business, and we take steps to ensure that our marketing is not only effective but responsible and reasonable.

At Coca-Cola HBC, we are focused on aligning our commercial practices with sustainability and business goals. The way we engage in direct commercial activity and the way we advertise and promote are central to cultivating a relationship of trust with all of our stakeholders.

We are committed to making the healthier choice the easy choice for consumers, a commitment that spans across all our business activities. We seek to achieve this by delivering on our commitments, adhering to The Coca-Cola Company’s Global Responsible Marketing Policy, that includes its Global School Beverage Policy, as well as its Global Responsible Alcohol Marketing Policy, and UNESDA’s pledges. We commit to not market directly to children under 13 and not to offer any soft drinks in primary schools. In the EU and Switzerland, we offer only no-and low-calorie beverages in secondary schools. Moreover, we have a Responsible Marketing Policy for Alcoholic Beverages.

Through UNESDA and the Coca-Cola System in Europe we contribute to the European Commission’s voluntary code of conduct in support of a sustainable food system.”