Nutrition

 

As a company, we are continuously evolving our portfolio to help create a healthier food environment

 

Mission 2025 sustainability commitment

  • Reduce by 25% the calories per 100ml of sparkling soft drinks vs. 2015.

 


To offer greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories.

We make key nutritional information available and visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. At the end of 2018, we introduced, on a trial basis to several of our markets, new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.

We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.

We have committed to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our markets. At the end of 2020, we achieved an 11.2% reduction, compared to 2015.

This helps us to support UN Sustainable Development Goal 3 of good health and well-being.


Health, Nutrition & Responsible Marketing Commitments


As a company we are continuously evolving our portfolio to help create a healthier food environment.

We are reducing sugar in many of our drinks to help people meet the World Health Organization daily added sugar recommendations, providing clear and easy to understand nutritional information, offering smaller serving sizes and maintaining our longstanding commitment to responsible marketing.

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1. Offer low or no-calorie drink options in every market

We are focused on providing healthier, new options across our portfolio of sparkling and still beverages, while emphasising low or no-sugar choices to our consumers. Consumers’ tastes and preferences continue to evolve, and we continue to innovate to meet these needs. Our portfolio includes reformulated recipes to reduce added sugar and we offer diet, light and zero-calorie as well as functional drinks. We have committed to reduce by 25% the calorie content per 100ml of sparkling content across all of our markets, by 2025. 

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2. Provide transparent nutritional information, featuring calorie information on the front of all our packages

We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. At the end of 2018, we introduced, on a trial basis to several of our markets, new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.

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3. Market responsibly, including no advertising to children under 12 anywhere in the world

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

To help us achieve this, we comply with The Coca‑Cola Company’s Global Responsible Marketing Policy and are signatories to the Union of European Soft Drinks Associations (UNESDA) responsible marketing and school sales commitments.


We promote health and wellness as we believe this is an important issue – both for our business and for the communities we are part of.

We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice.

To meet evolving consumer needs and preferences, we are focusing on offering consumers more of the products they want, including low- and no-sugar options, across categories and in more packages. Providing clear and transparent information also helps consumers make informed choices.

We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.

To address this issue, we have committed as part of our Mission 2025, to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our countries. At the end of 2020, we achieved an 11.2% reduction, compared to 2015.


Products and ingredients

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.

By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.

We are continuing the roll-out of our recipe with 30% less sugar for Fanta Orange in the majority of our markets, including Hungary, Greece and Ireland. Further, we introduced Coca-Cola Zero variants including Vanilla, Cherry and seasonal flavours such as Cinnamon and Ginger in many of our countries.

Adez, our plant-based, sugar-free beverage line, recently expanded its range into new dairy-free smoothies. This new multi-seed range consists of two unsweetened propositions and provides a sophisticated flavour experience, offering health-conscious consumers the benefits of protein and fibre.

Through FuzeTea, our differentiated and innovative ready-to-drink tea, we introduced no-sugar formulas in several of our markets in 2020, responding to consumer preferences and a renewed focus on health and wellness.

You can read more about our ingredients and approach to health and wellbeing in the links below.


Hydration

Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

As hydration becomes an increasingly important factor for consumers, we are continuing to expand our portfolio to meet the full spectrum of hydration needs. In addition to GLACÉAU smartwater, which is processed to replicate nature’s water cycle, in 2020 we introduced Aquarius functional water enhanced with minerals, in 12 of our markets. 

The hydration category accounts for more than half of non-alcoholic ready-to-drink volume, and almost 30% of retail value. According to industry estimates, it will also comprise the biggest incremental growth in our sector through 2025, contributing 45% of the incremental volume and 20% of the incremental value.

Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.


As a System, we have long believed in the importance of providing people with clear, simple and meaningful front-of-pack information that can help support healthier and more informed food choices.

At the end of 2018, we introduced a new front‑of‑pack labelling, on a trial basis, in several markets. This builds on the current Europe-wide Reference Intake (RI) monochrome model with a system that reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green. It’s also identical to a scheme that is established throughout supermarket shelves in the UK and Ireland, and that we are proud to have voluntarily supported since 2014.

Our work in colour-coded labelling began based on the finding from a 2017 OECD Obesity Update that "'traffic-light' systems have the potential to increase the number of people selecting a healthier option by about 18% and lead to a 4% decrease in calorie intake."  We continue to firmly believe that providing people with simple information that allows them to choose the right products for them can help support healthier diets, and we will publicly share the learnings we gain from our trials as we proceed.


The effective marketing of our brands is a core driver for our business, and we take steps to ensure that our marketing is not only effective but responsible and reasonable.

At Coca-Cola HBC, we are focused on aligning our commercial practices with sustainability and business goals. The way we engage in direct commercial activity and the way we advertise and promote are central to cultivating a relationship of trust with all of our stakeholders.

We adhere to The Coca-Cola Company’s Global Responsible Marketing Policy, as well as its Global School Beverage Guidelines. This means that we do not appeal to children under the age of 12. This applies to all media, including television shows, print media, websites, social media, movies, SMS and email marketing, animation, third-party characters, games and contests, branded toys and merchandise, talent selection, point-of-sale items. At the same time, we do not offer our beverages in primary schools, except when required by local law, or requested by school authorities.

In addition, through the European Soft Drinks Association (UNESDA) we remain committed not to offer added-sugar beverages in secondary schools across the EU and Switzerland.