Making our Packaging Circular

Mission 2025: Making Our Packaging Circular

We have completed Mission 2025. This page shares some of the highlights from the Making Our Packaging Circular commitment. You can see the final status of all six sustainability pillars in our Mission 2025 performance.

Mission Refresh  is the next chapter of our sustainability journey. It focuses on four flagship commitments – climate, water, biodiversity, and communities – with clear, measurable targets to keep us on track. Learn more about our refreshed sustainability targets in Mission Refresh. 

From 2026, we are working towards targets to make packaging more circular through Mission Refresh. 

Our Mission Refresh targets to reduce our environmental footprint and support a circular economy by:

• Reaching 80% collection of our packaging by 2035. 

• Increasing rPET to 40% by 2035.

• Removing 12,000 metric tonnes of plastic packaging by 2030 (compared with the 2024 baseline).

Towards a circular economy

Circularity is core to our sustainable packaging strategy, and it is critical to help achieve our Net Zero Emissions target by 2040. To achieve circularity, beverage packaging needs to be collected, recycled and then the recycled materials are used to make new bottles. We are at the forefront of industry initiatives in effective and efficient collection systems and advancing sustainable packaging by recycling and reuse.

Delivering on our packaging commitments

In 2025, we successfully reached our Mission 2025 objectives in packaging:

• All our primary packaging is now 100% recyclable by design.

• We exceeded our 75% target and achieved 78% recovery of primary packaging for recycling or reuse.

• We increased recycled PET (rPET) content in our bottles to 35%, with EU countries and Switzerland reaching over 65%.

Collecting and recycling

We support effective collection models in our markets, including Deposit Return Systems (DRS) in Europe and other locally relevant Extended Producer Responsibility systems (EPR). Ten of our markets now have DRS, with Austria and Poland going live in 2025. DRS are a crucial part of a circular packaging economy and have helped us meet our packaging collection goals. Recently launched systems in Romania, Hungary and Austria achieved average return rates of over 80% in 2025.

In Nigeria, we established the country’s first Coca‑Cola System owned and operated packaging collection hub, enabling large‑scale recovery of plastic bottles. In its first year of operating, our state-of-the-art hub has collected 1,330 tonnes. The facility is designed to process up to 13,000 tonnes of plastic bottles each year, once it has reached full capacity. This will significantly strengthen local collection and recycling throughput. We continue to support Nigeria’s Food and Beverage Recycling Alliance (FBRA) and other packaging collection projects in the country.

In Armenia, we supported the launch of a pilot packaging waste management project in the Hrazdan community, implemented with municipal authorities and industry partners. The initiative introduced public sorting bins, awareness campaigns and organised collection and recycling processes, generating practical insights to support the Government of Armenia in finalising its EPR legislation.

rPET

In 2025, the average rPET content in our bottles in the EU and Switzerland was over 65%, up from 46% in 2024. We produce rPET in Italy, Poland and Romania, which cover about one third of our total rPET needs. Building our own rPET production capability secures a steady supply of food-grade rPET and reduces transport costs.

Focusing on reusable packaging

We continue to develop initiatives around reusable packaging, including refillable glass bottles and drinks dispensers such as fountains or freestyle machines that use reusable vessels. In 2025, we achieved the following results:

• 12.1% of our packaging comes from returnable glass bottles¹.
• 4.2% of our drinks come from dispensed formats such as freestyle and fountain machines¹.
• During the year, we also expanded testing of new dispenser machines in Austria and Italy, to identify solutions that can effectively reduce packaging in smaller outlets.

Eliminating unnecessary packaging

In 2025, we continued to eliminate unnecessary packaging by increasing recycled content and reducing material use across our portfolio.

Expanding the use of rPET replaced more than 30,000 metric tonnes of virgin PET and avoided over 75,000 tonnes of CO₂e, with several markets introducing rPET for the first time or increasing recycled content in key SKUs.

We are replacing plastic shrink film on can multipacks with KeelClip™, a minimalist paperboard solution now used in 23 of our countries, including all our EU markets.  In September 2023, we launched an industry-first packaging innovation called LitePac Top in Austria, which removes shrink film from PET bottle multipacks, replacing it with paperboard packaging. This innovation removes approximately 135 tonnes of plastic from our supply chain annually in Austria. We plan to launch LitePac Top in Greece, Republic of Ireland and Northern Ireland planned for 2026. In 2025, we piloted in Nigeria a light-weighted neck finish for our PET.

Our high-performing stretch film reduces plastic use by up to 30% and we used it across our sparkling beverage range in 2025. To date, this nano stretch film alone has already saved over 200 tonnes of plastic in Hungary and Romania. In Italy, we introduced shrink film with 50% post-consumer recycled content, and in Poland and the Baltics, with 30%, reducing virgin plastic use and cutting emissions.

Together, these actions reduced the overall packaging footprint and supported our transition to more efficient, lower impact packaging systems.

_{1. Numbers refer to transactions and exclude North Macedonia and Premium Spirits, beer, coffee, snacks}