Our Approach

Our Approach to sustainability

As we grow our business, we seek to do so sustainably over the long term so that ecosystems are preserved for future generations.


Coca-Cola HBC Sustainability Snapshots

Behind every sustainability fact and figure are many people working every day to deliver our Mission 2025 commitments.

In our series «Sustainability Snapshots», we showcase some of the people who dedicate their time to driving sustainability through our business.

How we are working towards a World Without Waste? Meet Louise!

How we make sure we are on track with our Sustainability Commitments? Meet Galya!

How we make sure our packaging has the lowest environmental footprint possible? Meet Robert!

How we engage our stakeholders in our sustainability journey? Meet Slavena!


Sustainability is integrated across every aspect of our business. It is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships.

In order to address key global challenges affecting our industry, our communities and our planet, we collaborate across all business functions with the aim of seeking solutions. We put significant effort and energy into topics relevant to common welfare: single-use plastic and packaging waste, inequality, climate change, health and nutrition, to name a few.

We truly believe that all businesses have a responsibility in this regard and should be part of the solution to global and local issues. As these challenges cannot be addressed by one company alone, we want to combine forces and knowledge and, therefore, engage with external stakeholders as well.

We have a long history of setting sustainability commitments for our company and tracking our progress towards our goals. In 2018, we decided to communicate our sustainability commitments publicly in a transparent and simple way, launching our Mission 2025.