Our Approach

Our Approach

Our Approach to sustainability

Sustainability remains at the core of our strategy. It enables growth while creating value for the communities we serve, our partners and the environment.

Recognition of our progress continued, and for the ninth time we were ranked as the world’s most sustainable beverage company in the S&P Global Sustainability Yearbook. We are among the leaders of the global beverage industry across major benchmarks, including CDP’s A list for Climate and Water, ISS ESG, MSCI ESG, Morningstar Sustainalytics’ ESG and FTSE ESG.

For the fifth consecutive year, our emissions remain aligned with our NetZeroby40 roadmap and delivered strong progress against Mission 2025 goals over the past eight years.

By year end 2025, we had met or made significant progress on 15 of our 18 targets. Within this overall performance, seven goals were overachieved and nine were delivered ahead of the target year.

Our strongest achievements were in enhancing packaging collection and increased rPET usage, reducing our direct emissions ratio, expanding renewable and clean energy and electricity, and scaling our community support. This progress gives us a solid foundation for the next phase of our sustainability journey.

In 2026, we introduced Mission Refresh – a focused set of renewed flagship commitments and measurable targets that builds on our learnings to date. It opens the next chapter after Mission 2025. We will continue creating value for our communities, partners and the environment, while progressing as a responsible and resilient business. 

River Danube in Bulgaria River Danube in Bulgaria River Danube in Bulgaria

Mission 2025 has demonstrated that collaboration with stakeholders and partners in the value chain, innovation and transparency are essential for driving systemic change.

For example:

  • For the fifth consecutive year, our emissions remain aligned with our NetZeroby40 roadmap.
  • In early 2025, SBTi approved our NetZeroby40 target which, for the first time, included Egypt. 
  • We advanced our circular packaging agenda with the launch of a new collection hub in Nigeria and the expansion of DRS to Austria and Poland, bringing the total to 10 markets. 
  • We increased rPET content in our bottles to 35%, with EU countries and Switzerland reaching over 65%.
  • All 19 of our water-risk areas now have water stewardship programmes. This meets our Mission 2025 objective to secure water availability for at risk communities. 
  • Supporting communities remains a priority. In a year marked by severe wildfires and floods across Europe, The Coca-Cola HBC Foundation committed €2.3 million in disaster relief to Greece, Cyprus, Bulgaria and Romania.   
  • Partnerships continue to be a key driver of progress, delivering environmental and community benefits while helping customers grow profitably and sustainably. 
Bottles in Romania, excluding labels and caps, made from 100% recycled plastic Bottles in Romania, excluding labels and caps, made from 100% recycled plastic Bottles in Romania, excluding labels and caps, made from 100% recycled plastic