Our Approach

As we grow our business, we seek to do so sustainably over the long term so that ecosystems are preserved for future generations. We are committed to reduce emissions to net zero across the whole of our chain by 2040 and have a robust roadmap to deliver our goal

Behind every sustainability fact and figure are many people working every day to deliver our Mission 2025 commitments.

In our series «Sustainability Snapshots», we showcase some of the people who dedicate their time to driving sustainability through our business.

Sustainability is integrated across every aspect of our business. It is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships.

In order to address key global challenges affecting our industry, our communities and our planet, we collaborate across all business functions with the aim of seeking solutions. We put significant effort and energy into topics relevant to common welfare: single-use plastic and packaging waste, inequality, climate change, health and nutrition, to name a few.

We truly believe that all businesses have a responsibility in this regard and should be part of the solution to global and local issues. As these challenges cannot be addressed by one company alone, we want to combine forces and knowledge and, therefore, engage with external stakeholders as well.

We have a long history of setting sustainability commitments for our company and tracking our progress towards our goals. In 2018, we decided to communicate our sustainability commitments publicly in a transparent and simple way, launching our Mission 2025.

The Company has used ESG metrics for either short-term or long-term incentives for a number of years, reflecting our approach to responsible, long-term management and the importance of ensuring our licence to operate. The CEO’s individual performance is measured in key strategic areas, including ESG benchmarks, and these are taken into account for the Management incentive Plan (MIP). The CO2 emissions target in the Performance Share Plan (PSP) implicitly captures reduction in plastics, which was a key driver of its selection as a metric. These selected metrics directly align with and incentivise delivery of the Company’s ESG objectives, particularly our ambitious goal to achieve net zero emissions across our entire value chain by 2040. Other sustainability areas such as calories reduction, water use reduction, ingredients sourcing, are also contributing to the targets of emissions reduction and thus covered by the incentivization plans above. Relevant action plans and performance for each of our sustainability commitments (across six areas of Mission 2025 and net zero such as climate, water, packaging, sustainable sourcing, nutrition, people & communities) are regularly reviewed by the KPI owners and working teams.