We’re prioritizing this high-value, high-growth category with its revenue growth three times that of sparkling

Adult consumers with more discretionary income are interested in superior products and experimentation. When compared to core sparkling products, this category commands significant price premiums.

Our approach for this category involves premiumisation and segmented execution with hotels, restaurants and cafes. We also support growth by fully leveraging partnerships with premium spirits.


ADULT SPARKLING BRANDS