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Current Site: Group Website
Our premium spirits business is a strategic category in leveraging our 24/7 portfolio, offering solutions for every beverage consumption occasion.
The premium spirits in Coca-Cola HBC help us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands, as we can strengthen our customer relationships and better address important adult consumption occasions through mix activation.
The highly complementary premium spirits category is now available in 23 of our markets, leveraging our strength in distribution and execution excellence. With the addition of premium spirits, Coca-Cola HBC creates a compelling offering for HoReCa customers, offering one-stop-shopping. This provides us with strong cross-selling opportunities for our core beverage portfolio in new, lucrative outlets.
We rely on our strategic relationships and agreements with our premium spirits partners:
Coca-Cola HBC is the owner of two local premium spirits brands:
Furthermore, we partner with other Premium Spirits brands in a smaller number of countries (e.g. Remy-Cointreau, Jägermeister, Pulcari, Lucano, Ouzo Plomari).
Our Premium Spirits Responsible Marketing Policy sets the framework applicable to all our marketing activities relating to premium spirits products the company distributes, including but not limited to selling activities, merchandising, sales and brand advertising, marketing and promotional activities, development and content of brand web sites, electronic communications and digital media, product placements and sponsorships, and labeling and packaging. The Policy applies to all our markets where we distribute premium spirits and is to be strictly adhered to by our employees and third parties engaged in the marketing of premium spirits, in order to reflect Coca-Cola HBC’s high standards, core values and social responsibility commitments.