Where We Operate

Where we operate

Our geographic footprint spans from the West Coast of Ireland, Across Central and Eastern Europe, to our most southerly market, Nigeria

This combination of countries creates a unique and diverse balance. We benefit from operating in growth markets with significant opportunities to increase the per-capita consumption of our products, while also maintaining a leading presence in established markets.

No single country dominates our portfolio. In fact, no country represents more than 20 percent of sales volume. Our diverse yet balanced footprint, offering exposure to both mature and emerging markets, is an important strength for us, allowing us to remain innovative in the face of numerous market needs and conditions.


potential consumers across three continents


unit cases sold in 2023


net sales revenue in 2023

We manage and report on our business by grouping our geographical markets into three segments: emerging, developing and established markets. These groupings are based on a wide range of criteria, including socio-economic similarities, GDP per capita, consumption of sparkling drinks per capita and the state of development of the local drinks market.  

  • Established markets: Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland
  • Developing markets: Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia
  • Emerging markets: Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Egypt, Moldova, Montenegro, Nigeria, North Macedonia, Romania, Russian Federation, Serbia and Ukraine

*In Russia we operate a smaller business, called Multon, focused on local brands. This business is operationally and financially self-sufficient. 

volume breakdown by segment volume breakdown by segment
net sales revenue breakdown by segment net sales revenue breakdown by segment
comparable EBIT breakdown by segment comparable EBIT breakdown by segment