Stakeholder engagement

PARTNERING WITH PEOPLE, BUSINESSES AND ORGANISATIONS THAT SHARE OUR COMMITMENT TO A SUSTAINABLE FUTURE AND HAVE A STAKE IN OUR BUSINESS IS ESSENTIAL FOR OUR SUCCESS


Engaging with our stakeholders strengthens our relationships and helps us make better business decisions and deliver on our commitments.

When introducing new packages or products, developing strategies or setting targets to manage the social and environmental impacts of our operations, we consider what is meaningful and valuable to our stakeholders. This requires understanding our stakeholders’ priorities and expectations.

We strive for long-term partnerships with non-governmental organisations, customers, suppliers and other stakeholders to maximise the impact of community programmes.

For instance, to build trust by operating responsibly and sustainably, and addressing issues that are material for our communities, we engage directly with people in the markets in which we operate, particularly those living in the areas around our bottling operations, and through third-party partnerships.

In 2019, we co-operated with nearly 400 non-governmental organisations and non-trade partners, including the International Federation of the Red Cross, the World Wide Fund for Nature, Junior Achievement, Teach for All and the Global Water Partnership. In October, we hosted 35 stakeholders from 20 countries at our Stakeholder forum in Athens to discuss and listen to various viewpoints and recommendations on how to take our water stewardship agenda forward.

 

Shareholders and analysts

How we engage - Annual General Meetings, quarterly roadshows and results briefings, webcasts, ongoing dialogue with analysts and investors

 

Customers

How we engage - Regular visits, dedicated account teams, joint business planning, joint value creation initiatives, customer care centres, customer satisfaction surveys



Consumers

How we engage - Consumer hotlines, local websites, plant tours, research, surveys, focus groups

 

Suppliers

How we engagae - Joint value creation initiatives, annual supplier conferences, sustainable sourcing, Supplier Guiding Principles, packaging associations, whistleblower hotline

 

Governments and regulatory authorities

How we engage - Recycling and recovery initiatives, EU Platform for Action on Diet, Physical Activity and Health, foreign investment advisory councils, chambers of commerce

 

Non-governmental and intergovernmental organisations (NGOs and IGOs)

How we engage - Dialogue, policy work, partnerships on common issues, memberships of business and industry associations

 

Communities

How we engage - Plant visits, community meetings, partnerships on common issues, sponsorship activities, lectures at universities

 

The Coca-Cola Company

How we engage - Day-to-day interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, ‘Top-to-Top’ senior management

 

Employees

How we engage - Sustainable engagement and values index surveys, quarterly CEO management calls, Annual Leadership Conferences, employee communication channels such as intranet and internal social media, individual development plans, internal communication campaigns, community and active lifestyle projects, volunteerism, Employee Works Council, whistleblower hotline