Stakeholder Engagement

Stakeholder engagement

PARTNERING WITH PEOPLE, BUSINESSES AND ORGANISATIONS THAT SHARE OUR COMMITMENT TO A SUSTAINABLE FUTURE AND HAVE A STAKE IN OUR BUSINESS IS ESSENTIAL FOR OUR SUCCESS

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Engaging with our stakeholders strengthens our relationships and helps us make better business decisions and deliver on our commitments.

When introducing new packages or products, developing strategies or setting targets to manage the social and environmental impacts of our operations, we consider what is meaningful and valuable to our stakeholders. This requires understanding our stakeholders’ priorities and expectations.

We strive for long-term partnerships with non-governmental organisations, customers, suppliers and other stakeholders to maximise the impact of community programmes.

For instance, to build trust by operating responsibly and sustainably, and addressing issues that are material for our communities, we engage directly with people in the markets in which we operate, particularly those living in the areas around our bottling operations, and through third-party partnerships.

In 2021, we co-operated with nearly 774 non-governmental organisations and non-trade partners, including the International Federation of the Red Cross, the World Wide Fund for Nature, Junior Achievement, Teach for All and the Global Water Partnership. In November 2021, we hosted online more than 60 stakeholders from 24 countries at our stakeholder forum to discuss and listen to various viewpoints and recommendations on winning ESG partnerships (‘Winning ESG Partnerships: When One Plus One Exceeds Two’).

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Shareholders and analysts

How we engage - Annual General Meetings, quarterly roadshows and results briefings, webcasts, ongoing dialogue with analysts and investors

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Customers

How we engage - Regular visits, dedicated account teams, joint business planning, joint value creation initiatives, customer care centres, customer satisfaction surveys

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Consumers

How we engage - Consumer hotlines, local websites, plant tours, research, surveys, focus groups

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Suppliers

 

How we engage - Joint value creation initiatives, annual supplier conferences, sustainable sourcing, Supplier Guiding Principles, packaging associations, whistleblower hotline

 

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Governments and regulatory authorities

How we engage - Recycling and recovery initiatives, EU Platform for Action on Diet, Physical Activity and Health, foreign investment advisory councils, chambers of commerce

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Non-governmental and intergovernmental organisations (NGOs and IGOs)

How we engage - Dialogue, policy work, partnerships on common issues, memberships of business and industry associations

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Communities

How we engage - Plant visits, community meetings, partnerships on common issues, sponsorship activities, lectures at universities

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The Coca-Cola Company

How we engage - Day-to-day interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, ‘Top-to-Top’ senior management

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Employees

How we engage - Sustainable engagement and values index surveys, quarterly CEO management calls, Annual Leadership Conferences, employee communication channels such as intranet and internal social media, individual development plans, internal communication campaigns, community and active lifestyle projects, volunteerism, Employee Works Council, whistleblower hotline