Executive Leadership Team

The Executive Leadership Team, led by the Chief Executive Officer, represents the executive leadership of the company

Role of the Executive Leadership Team

The Executive Leadership Team, led by the Chief Executive Officer, meets twelve times each year and is responsible for:

  • The day-to-day executive management of the Group and its businesses including all matters not reserved for or delegated to the Board or other bodies
  • The development of the Group strategies and implementation of the strategies approved by the Board
  • Providing adequate head-office support for each of the Group’s countries
  • The setting of annual targets and approving annual business plans including a comprehensive programme of strategies and targets agreed between the Country General Managers and the Region Directors
  • Working closely with the Country General Managers as set out in the Group’s operating framework in order to capture benefits of scale, ensuring appropriate governance and compliance and managing the performance of the Group
  • Leading the Group’s talent and capability development programmes
  • OpCo_Zoran_Bodganovic OpCo_Zoran_Bodganovic
    Zoran Bogdanovic (49)

    Chief Executive Officer

    Appointed: June 2018.

    Skills and experience: Zoran was previously the Company’s Region Director responsible for operations in 12 countries, and has been a member of the Operating Committee since 2013. He joined the Company in 1996 and has held a number of senior leadership positions, including as General Manager of the Company’s operations in Croatia, Switzerland and Greece. Zoran has a track record of delivering results across our territories and demonstrating the values that are the foundation of our Company culture.

    External appointments: None

    Nationality: Croatian

  • OpCo_Ben_Almanzar OpCo_Ben_Almanzar
    Ben Almanzar (47)

    Group Chief Financial Officer

    Senior management tenure: Appointed April 2021

    Previous Group roles: None

    Previous relevant experience: Ben has a proven track record and broad experience gained from senior financial positions in the global FMCG industry. This includes ten years with Mars Incorporated, where he was Regional CFO, Europe & Southern Africa and most recently Vice President for Financial Planning, Analytics and Financial Strategy. Prior to joining Mars, Ben spent ten years with Nestlé in a variety of finance roles in Europe, including CFO of Nestlé Czech-Slovak, and CFO for Nestlé Waters in the UK. 

    Nationality: Dominican Republic and British

  • OpCo_Naya_Kalogeraki OpCo_Naya_Kalogeraki
    Naya Kalogeraki (51)

    Group Chief Operating Officer

    Senior management tenure: Appointed July 2016 (4 years), appointed Chief Operating Officer September 2020

    Previous Group roles: Group Chief Customer and Commercial Officer from 2016 to 2020. From 1998, when Naya joined the Company, she built her career assuming roles of increased scale and scope, including Marketing Director, Trade Marketing Director, Sales Director and Country Commercial Director, Greece. She has been heavily involved in Group strategic projects and task forces addressing mission-critical business imperatives. In September 2013, Naya was appointed to the role of General Manager, Greece and Cyprus.

    Previous relevant experience: Naya joined the Company in 1998 from The Coca-Cola Company where she held a number of marketing positions up to Marketing Manager.

    Nationality: Greek

  • OpCo_Minas_Angelidis OpCo_Minas_Angelidis
    Minas Angelidis (51)

    Region Director

    Austria, Belarus, Czech Republic, Estonia, Hungary, Island of Ireland, Latvia, Lithuania, Poland, Slovakia, Switzerland

    Senior management tenure: Appointed April 2019 (1 year)

    Previous Group roles: Minas joined the Group in 1999 holding positions with increasing responsibility in the commercial function in Greece (National Account Manager, Athens Region Sales Manager, National Wholesale Manager, Country Sales Director). Since 2008, Minas has held general management assignments in a number of our markets, including those of Country General Manager Cyprus, Country General Manager Bulgaria and Country General Manager Hungary.

    Previous relevant experience: Prior to joining the Group, Minas spent seven years in Unilever Greece in managerial positions in sales and marketing including those of Brand Manager, Trade Marketing Manager and National Account Manager.

    Nationality: Greek

  • OpCo_Marcel_Martin OpCo_Marcel_Martin
    Marcel Martin (62)

    Group Chief Supply Chain Officer

    Senior management tenure: Appointed January 2015 (6 years)

    Previous Group roles: Marcel joined the Group in 1993, holding positions with increasing responsibility in the supply chain and commercial functions. Since 1995, he has held general management assignments in several of our markets, including as General Manager for Eastern Romania, Regional Manager Russia, Country General Manager Ukraine and General Manager Nigeria. He became General Manager of our Irish operations in 2010 and is now our Group Supply Chain Director.

    Nationality: Romanian

  • OpCo_Jan_Gustavsson OpCo_Jan_Gustavsson
    Jan Gustavsson (55)

    General Counsel, Company Secretary and Director of Strategic Development

    Senior management tenure: Appointed August 2001 (19 years)

    Previous Group roles: Jan served as Deputy General Counsel for Coca‑Cola Beverages plc from 1999-2001.

    Previous relevant experience: Jan started his career in 1993 with the law firm White & Case in Stockholm, Sweden. In 1995, he joined The Coca‑Cola Company as Assistant Division Counsel in the Nordic and Northern Eurasia Division. From 1997 to 1999, Jan was Senior Associate in White & Case’s New York office, practicing securities law and M&A.

    Nationality: Swedish

  • OpCo_Sanda_Parezanovic OpCo_Sanda_Parezanovic
    Sanda Parezanovic (56)

    Group Chief People & Culture Officer

    Senior management tenure: Appointed June 2015 (5 years)

    Previous Group roles: Sanda’s previous roles in the Group include: Public Affairs & Communications Manager, Serbia and Montenegro from 2003 to 2006; Country Human Resources and Public Affairs & Communications Manager, Serbia and Montenegro from 2006 to 2010; and Region Human Resources Director Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Northern Ireland, the Republic of Ireland, North Macedonia, Moldova, Montenegro, Nigeria, Romania, Serbia and Slovenia from 2010 to 2015.

    Previous relevant experience: Sanda started in 1989 as Market Researcher and later Strategic Planner working for various local research and marketing agencies in SFR Yugoslavia. She joined Saatchi & Saatchi Balkans in 1994, holding various senior management positions in several Balkan countries, including Managing Director of two start-up agencies, first in North Macedonia and later in Serbia. In 1999 she relocated to London, where she worked for Saatchi & Saatchi and Marketing Drive on a number of pan‑European and business development projects, before she joined our Group in 2003.

    Nationality: Serbian

  • OpCo_Nikos_Kalaitzidakis OpCo_Nikos_Kalaitzidakis
    Nikos Kalaitzidakis (51)

    Region Director

    Senior management tenure: Appointed May 2018 (2 years)

    Regions: Armenia, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Moldova, Montenegro, Republic of North Macedonia, Romania, Serbia, Slovenia, Ukraine

    Previous Group roles: Nikos joined the Group in 2006 as Regional Manager for Northwest Russia and then moved to general manager roles in Croatia (2008), Bulgaria (2010), Hungary (2013) and Poland (2014).

    Previous relevant experience: Prior to joining the Group, Nikos spent five years in technology and telecommunications and seven years with Phillip Morris International in various roles and geographies across Europe and Central Asia.

    Nationality: Greek

  • OpCo_Mourad_Ajarti OpCo_Mourad_Ajarti
    Mourad Ajarti (44)

    Group Chief Digital & Technology Officer

    Senior management tenure: Appointed October 2019 (1 year)

    Previous Group roles: None.

    Previous relevant experience: Mourad holds an MSc in Computer Systems Networking & Tele-communications from L’École Mohammadia d’Ingénieurs. He has 20 years’ experience with two fast moving consumer goods industry leaders, Procter & Gamble and L’Oréal. Mourad started with Procter & Gamble leading SAP implementation in Morocco, Saudi Arabia and Europe, and later was CIO for different lines of business. From 2014 to 2019, Mourad was CIO for the Asia and Pacific region for L’Oréal, leading consumer and customer journey transformation and enabling the use of big data and advanced analytics.

    Nationality: British and Moroccan

  • OpCo_Sean_Oneill OpCo_Sean_Oneill
    Sean O’Neill (56)

    Group Chief Corporate Affairs & Sustainability Officer

    Senior management tenure: Appointed January 2019 (2 years)

    Previous Group roles: None.

    Previous relevant experience: Sean joined Coca-Cola HBC in January 2019 as Group Public Affairs and Communication Director. His previous roles include 12 years as Chief Corporate Relations Officer for Heineken NV in the Netherlands, where he was a member of the company’s global executive committee with responsibility for public and government affairs, sustainability, communication and consumer public relations. Prior to that, Sean held senior international corporate affairs leadership roles with Diageo and Guinness. This followed a variety of international management roles in the UK, Russia, Egypt and Australia with the communication and corporate affairs consultancy, Burson-Marsteller. Sean is an ex-Chairman of ICAP, the drinks industry’s main international organisation, a former adviser to the Russian and Egyptian governments and a board member of Try for Change, the charity of the England Rugby Football Union.

    Nationality: British

  • OpCo_Vitaliy_Novikov OpCo_Vitaliy_Novikov
    Vitaliy Novikov (41)

    Group Digital Commerce Director 

    Senior management tenure: Appointed September 2020 (less than 1 year)

    Previous Group roles: Vitaliy joined the Group in 2011 as General Manager of the Baltics business unit. Since then he has held General Manager roles in Poland and Italy.

    Previous relevant experience: Prior to joining the Group, Vitaliy spent four years in Johnson & Johnson as Managing Director of the Ukrainian operation, prior to which he spent seven years in Henkel in managerial positions of growing responsibility in Austria and Ukraine.

    Nationality: Ukrainian

  • OpCo_Barbara_Tonz OpCo_Barbara_Tonz
    Barbara Tönz (50)

    Group Chief Customer & Commercial Officer

    Senior management tenure: Appointed May 2021

    Previous Group roles: Barbara joined the Group in 1998, building her career first in Switzerland as Trade Marketing Director, Sales Director, Commercial Director, then in Austria 2012 as Commercial Director and Interim General Manager.  

    Previous relevant experience: In 2016 Barbara enriched her experience within the Cola-Cola System as Country Director Sweden for the Coca-Cola Company, expanding this responsibility to Norway and Iceland in 2019 before assuming the role of Commercial Execution Director Europe. Prior to joining the Group in 1998, she held positions in brand and customer development for Unilever.

    Nationality: Swiss