In 2024, we welcomed over 160 participants, including customers, suppliers, NGO partners, academics, policymakers, investors and other interested parties, from more than 30 countries to our annual Stakeholder Forum. The theme was ‘Harnessing the Circular Economy for Packaging – driving change through innovation and collaboration’, a topic of significant importance both to us and to many of our key stakeholders.
Discussions covered four key topics: empowering consumers to adopt circular packaging solutions; the future of recycling and the role of innovation and technology; reusable packaging systems and how to successfully scale these models; and creating value through strategic partnerships.
The Forum’s central message was the importance of aligning business growth with sustainability to ensure long-term resilience and success.
Our stakeholders shared valuable insights and recommendations, including:
- Sustainability has evolved beyond an environmental imperative; it is now a social asset that shapes consumer identity and brand engagement
- Progress depends on collaboration – partnering with our suppliers and stakeholders will accelerate innovation in sustainable packaging, from new materials to advanced recycling technologies
- Sustainable choices must be made more attractive, accessible, and convenient for everyone
- Achieving sustainability goals requires building networks, sharing ideas and collaborating on common solutions
- Profit and purpose can, and must, co-exist effectively.
These insights have been reviewed by the Social Responsibility Committee, and we will work to implement the Forum’s recommendations.
