Markets

Markets

We manage and report on our business by grouping our geographical markets into three segments: emerging, developing and established markets. These groupings are based on a wide range of criteria, including socio-economic similarities, GDP per capita, consumption of sparkling drinks per capita and the state of development of the local drinks market. 


Established Markets

9.1%

Organic Volume Growth

8.6%

Organic Revenue per case Growth

 

We operate in the following established markets: Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland.

These countries share a tradition of political and economic stability and similar economic features, not least, high levels of disposable income per capita. This prosperity and economic security supports the affordability of our products, notably our single-serve packages.

Established countries generally show high levels of consumer sophistication. There are signs of activities concentrating in the retail sector – a critical indication for future channel development. A shift in demand towards domestic consumption, reflecting a reduction in disposable income, further supports this trend. In this context, activation at final points of sale is a key focus for our marketing and sales efforts.

Chart01_Est-Markets_1096x450_small Chart01_Est-Markets_1096x450_small
94m

population in our established markets

7

countries

24%

sales volume from our established markets in 2022

      2022

2021

% change reported

% change organic

Volume (million unit cases)

    643.9

589.9

9.2

9.1

Net sales revenue (€ million)

    2,974.1

2,479

20

18.6

Comparable EBIT (€ million)

    307.1 300.8 2.1 1.3

Operating Profit (EBIT) (€ million)

    310.4

285.6

8.7  

Total taxes1 (€ million)

    156.3

130.7

19.6

 

Population2 (million)

    94

94

-

 

GDP per capita (US$)

    40,617

39,487

2.9

 

Bottling plants (number)

    15

15

-

 

Employees (number)

    6,392

6,251

2.2

 

Water footprint (billion litres)

    4.048

3.751

7.9

 

Carbon emissions (tonnes)

    67,720

65,568

3.3

 

Safety rate (lost time accidents >1 day per 100 employees)

    0.69

0.44

56.8

 

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts. 

2. Population source: International Monetary Fund, World Economic Outlook Database, October 2022.


Developing Markets

15.2%

Organic Volume Growth

11.9%

Organic Revenue per case Growth

We operate in the following developing markets: Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia.

While developing markets have market-oriented economies, they generally have lower disposable income per capita than our established markets. In addition, these countries can be exposed to periods of economic volatility. Entry to the European Union has resulted in increased political stability, as countries increasingly conform to the EU’s principles, objectives and regulations.  

Chart02_Dev-Markets_1096x450_small Chart02_Dev-Markets_1096x450_small
76m

population in our developing markets

 

9

countries

 

18%

sales volume from developing markets in 2022

  2022

2021 

% change

% change organic 

Volume (million unit cases)

478.8

415.5

15.2

15.2

Net sales revenue (€ million)

1,719.7

1,365.6

25.9

29.0

Comparable EBIT (€ million)

 115.1

106.5

8.1

12.7

Operating profit (EBIT) (€ million)

113.1

104.7

8.0

 

Total taxes(€ million)

66

45.6

44.9

 

Population2 (million)

76

76

-

 

GDP per capita (US$)

17,824

17,618

1.2

 

Bottling plants (number)

9

9

-

 

Employees (number)

4,157

4,261

-2.4

 

Water footprint (billion litres)

3.557

3.214

10.7

 

Carbon emissions (tonnes)

47,779

45,653

4.7

 

Safety rate (lost time accidents >1 day per 100 employees)

0.46

0.47

-2.1  

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts. 

2. Population source: International Monetary Fund, World Economic Outlook Database, October 2022.


Emerging Markets

-10.9%

Organic Volume Growth

18.4%

Organic Revenue per case Growth

We operate in the following emerging markets: Armenia, Belarus, Bosnia & Herzegovina, Bulgaria, Egypt, Moldova, Montenegro, Nigeria, North Macedonia, Romania, the Russian Federation, Serbia (including the Republic of Kosovo) and Ukraine.

These countries share relatively similar political and economic volatility, with lower per capita GDP than our developing or established segments. As a result, consumer demand is especially price sensitive, making the affordability of Coca‑Cola HBC’s products even more important.  

We deliver our products with a strategy of specialised revenue growth management, packaging and promotional programmes – these are the considerations at the core of our response to the nuances of local economic conditions.

Chart03_Eme-Markets_1096x450_small Chart03_Eme-Markets_1096x450_small

In Russia, we operate a smaller business, called Multon, focused on local brands. This business is operationally and financially self-sufficient.

543m

population in our emerging markets

13

countries

58%

sales volumes from emerging markets in 2022

  2022

2021 

% change

% change organic 

Volume (million unit cases)

1,589.1

1,407.3

12.9

-10.9

Net sales revenue (€ million)

4,504.6

3,323.8

35.5

5.5

Comparable EBIT (€ million)

507.5 423.7

19.8

-1.1

Operating profit (EBIT) (€ million) 

280.3

409.0

-31.5

 

Total taxes1 (€ million)

185

189.3

-2.2

 

Population2 (million)

543

549

-1.0

 

GDP per capita (US$)

5,735.7

5,372.9

6.8

 

Bottling plants (number)

38

32

18.8

 

Employees (number)

22,494

16,700

34.7

 

Water footprint (billion litres)

9,726 10.721

-9.3

 

Carbon emissions (tonnes)

327,206

314,582

4.0

 

Safety rate (lost time accidents >1 day per 100 employees)

0.21

0.14

50.0  

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts. 

2. Population source: International Monetary Fund, World Economic Outlook Database, October 2022. Polulation includes N. Macedonia.