Site Selector
Current Site: Group Website
Site Selector
Current Site: Group Website
Through a first-of-its-kind partnership between The Coca-Cola Company, Coca-Cola HBC, tech platform Glovo, SOS Children’s Villages, and thousands of consumers, more than 109,000 meals are reaching beneficiaries who need them most in 2025.
Turning drink orders into meals
Every time someone in Romania, Bulgaria, Croatia, or Serbia placed an order for Coca-Cola Original Taste or Zero Sugar, Fanta, or Sprite through the Glovo app between 1 and 21 April 2025, it triggered a financial support from The Coca-Cola System. SOS Children’s Villages then used those funds to prepare meals for SOS Children's Villages families facing hardship in the four participating countries.
Partnership with Glovo secured meals for hundreds of beneficiaries of SOS Children's Villages ranging from 3 up to 12 months, depending on the country.
The partnership united organisations and individuals with a shared goal:
A social model for impact
This campaign is just one of many ways The Coca-Cola System – in this partnership comprising The Coca-Cola Company and Coca-Cola HBC in these four markets – is helping support communities across our markets.
Marcel Martin, Coca-Cola HBC’s Chief Corporate Affairs and Sustainability Officer, says: "This programme shows the power of partnership in action.
"By combining our reach, resources, and shared values, we’ve created a model for how we can work with customers and NGOs to deliver real, lasting impact in the communities where we live and work. We’re proud to be part of a system that makes this kind of collaboration possible."
Zoe Giardino, Glovo’s Global Head of Impact & Sustainability, says: "Through this initiative with Coca Cola HBC, we're joining forces to reduce hunger and ensure safe access to food for everyone who needs it. Via our Glovo Access programme, we offer our platform free of charge to NGOs, so they can deliver essential goods to communities faster and more efficiently. At Glovo, we believe in using technology for good."