Coca-Cola HBC joins The Coca-Cola Company and seven other bottling partners to launch a $137.7 million sustainability-focused venture capital fund

In partnership with Greycroft, the fund will invest in the initiatives with the potential to reduce the Coca-Cola system’s carbon footprint, prioritising five key areas of packaging, heating and cooling, facility decarbonisation, distribution, and supply chain.

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Coca-Cola HBC has joined with The Coca-Cola Company and seven other leading bottling partners from around the world to announce a first-of-its-kind, sustainability-focused venture capital fund of $137.7 million.

The fund will be managed by Greycroft, a leading seed-to-growth venture capital firm, who will help to scale innovations alongside The Coca-Cola Company and some of the top bottling operations in the world.

To start with the focus will be on five key areas with the most potential impact to reduce the Coca-Cola system’s carbon footprint: packaging, heating and cooling, facility decarbonisation, distribution, and supply chain.

“This fund offers an opportunity to pioneer innovative solutions and help scale them quickly within the Coca-Cola system and across the industry,” said John Murphy, President and Chief Financial Officer of The Coca-Cola Company. “We expect to benefit from getting access to emerging technology and science for sustainability and carbon reduction.”

The bottlers involved represent nearly half of the Coca-Cola system volume around the world, with each contributing towards the $137.7 million fund. Other bottling partners include Arca Continental, Coca-Cola Bottling Co. UNITED, Coca-Cola Consolidated, Coca-Cola Europacific Partners, Coca-Cola FEMSA, Reyes Coca-Cola Bottling and Swire Coca-Cola. 


We are excited to be a part of this fund which brings together the large scale and subject-matter expertise of the Coca-Cola system with Greycroft’s capabilities to accelerate emerging solutions. It aligns with the system’s networked approach to sustainability and carbon reduction and will support even closer collaboration across the system on our important sustainability ambitions.

Zoran Bogdanovic Coca-Cola HBC CEO

On its pathway to NetZero emissions by 2040, Coca-Cola HBC has halved direct emissions, and reduced total emissions by 30% in the past 12 years. This fund will further support its dedication to deliver sustainably by opening up new and innovative ways of doing business, and creating more shared value for communities, customers, and partners alike.  

Coca-Cola HBC’s financial investment in the fund was made through its Ventures unit, the strategic investing arm of the company that seeks to invest in and partner with disruptive startups in its geographic footprint and beyond.

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