NEWS

A €12 million investment to bring returnable and resealable glass bottles to market in Austria in drive to Net Zero by 2040

Coca-Cola HBC has opened a new high-speed returnable glass bottling line (RGB) at its plant in Edelstal, Austria.

The milestone €12 million investment from Coca-Cola HBC was supported by a €4 million grant from the Austrian government as part of its fund for beverage companies and retailers to enable a true circular economy for packaging.

The new line, which is more water and energy efficient, will produce an innovative 400ml returnable and resealable glass bottle for the Austrian market. This is a first across Coca-Cola HBC’s 29 markets and is aimed at the on-the-go market and at-home consumption.

The investment is part of Coca-Cola HBC’s plan to achieve net zero emissions across its entire value chain by 2040

The company has already reduced Scope 1, 2 and 3 emissions by 30% in the last twelve years. As packaging accounts for 34% of Scope 3 emissions in Coca-Cola HBC’s total supply chain, it is a key component of the company’s carbon emissions reduction pathway.


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Returnable and resealable glass bottles: relentless focus on customer and consumer demand drives innovation

The new line significantly expands the range of returnable products in the Coca-Cola HBC portfolio to include Coca-Cola and Coca-Cola Zero Sugar in a 400ml glass bottle for at-home and on-the-go consumption.

Consumers can also buy Coca-Cola, Coca-Cola Zero Sugar, Fanta Orange and Sprite in 1-litre returnable glass bottles. The universal 1-litre bottle design for different sparkling soft drink brands helps simplify production and logistics and reduces the sorting and reverse logistics in the market.

This expansion of returnable packaging is in response to growing consumer demand for returnable packaging solutions in Austria, where 62% of consumers value sustainability when they are selecting products. *

Expanding this packaging type also helps customers meet quotas for returnable packaging in retail, which are due to be introduced by 2024.  


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Coca-Cola HBC is a first mover in sustainability and Austria is at the forefront

Coca-Cola HBC Austria is a first mover when it comes to expanding reusable packaging and minimising plastic across Coca-Cola HBC’s markets. Other developments include the following:

  • Piloting Compact Freestyle® drinks dispensing machines. These offer consumers packaging-free options of 40 beverage choices with up to 70% less emissions compared to PET**.
  • Austria is one of the first Coca-Cola HBC markets to transition to 100% recycled PET bottles for products produced locally for sale in Austria. It has also introduced KeelClipTM, a solution that replaces shrink wrap packaging with cardboard for multipack cans.

KeelClipTM is now live in all 22 EU markets, saving approximately 2,600 tonnes of plastic from our supply chain in 2022. Coca-Cola HBC is also piloting other innovations aimed at removing plastic film.  

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For some years now, Coca-Cola HBC Austria has been at the forefront of pioneering new sustainable solutions, and we’re delighted that our focus on investment, innovation and partnerships are helping us to meet our goal of delivering our drinks in more sustainable ways.

“Austria is already one of our fastest-growing markets for reusable packaging and this new line will further accelerate this packaging type, which is in demand by our customers and consumers alike. As returnable packaging options offer a reduced carbon footprint, this new line in Austria further supports our Net Zero by 2040 goal.

“We’re grateful for the partnership with the Austrian Government as we work together towards a common goal of a greener business model and a better environment."

Zoran Bogdanovic Coca-Cola HBC CEO

Editor’s notes

The production and logistics centre at Edelstal:

  • One of the company’s most modern and technologically advanced sites and employs about 350 people.
  • All the electricity used on the site comes from green and renewable sources.
  • Coca-Cola HBC has invested €148 million in the plant since it opened ten years ago.
  • About 460 million litres of beverages from the comprehensive product portfolio are bottled each year.
  • The new line sets new standards in terms of size and bottling speed: depending on the container size, up to 50,000 bottles per hour – that's almost 14 bottles per second – run off the line on an area of 2,100 m2.
  • The new investment in the Edelstal site further supports Coca-Coal HBC’s net zero goals as the new line is more energy efficient. The site was also the first globally to have a ‘Digital Twin’ made of its production line, made and tested by Microsoft. The ‘Digital Twin’ creates an accurate digital model of a processing system to ensure that it runs as efficiently as possible. In just 12 weeks of the trial there has been no downtime, and the plant reduced energy usage by 9%.

About CCHBC

Coca-Cola HBC is a growth-focused consumer packaged goods business and strategic bottling partner of The Coca-Cola Company. We open up moments that refresh us all, by creating value for our stakeholders and supporting the socio-economic development of the communities in which we operate.

With a vision to be the leading 24/7 beverage partner, we offer drinks for all occasions around the clock and work together with our customers to serve 740 million consumers across a broad geographic footprint of 29 countries. Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, with consumer-leading beverage brands in the sparkling, adult sparkling, juice, water, sport, energy, ready-to-drink tea, coffee, and premium spirits categories.

These include Coca-Cola, Coca-Cola Zero Sugar, Fanta, Sprite, Schweppes, Kinley, Costa Coffee, Caffè Vergnano, Valser, FuzeTea, Powerade, Cappy, Monster Energy, The Macallan, Jack Daniel’s and Grey Goose. We foster an open and inclusive work environment amongst our 33,000 employees and believe that building a more positive environmental impact is integral to our future growth. We rank among the top sustainability performers in ESG benchmarks such as the Dow Jones Sustainability Indices, CDP, MSCI ESG, FTSE4Good and ISS ESG.

Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and is listed on the Athens Exchange (ATHEX: EEE). For more information, please visit https://www.coca-colahellenic.com/.  

*Source: Nielsen Data LEH incl. H/Lm FY 2019-2022, Europe Customer Story V, Nov 2022

** Provided reusable vessels are used. Life cycle analysis (LCA) by IFEU: LCA study with Product Environmental Footprint methodology, July 2022