News

Innovation: Monster and Lando Norris Take Energy to the Next Level

Our biggest Energy launch yet, Monster Energy Lando Norris Zero Sugar, showcases how partnership, creativity, and consumer insight fuel growth and strengthen our 24/7 portfolio across markets. 


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This summer marked a milestone moment for our Energy portfolio, as Monster Energy Lando Norris Zero Sugar hit the shelves across 20 of our markets, fuelling excitement and engagement everywhere it launched. 

This innovation celebrates our partnership with Monster Energy Limited and Formula 1 driver Lando Norris, whose fearless energy, competitive spirit, and authentic connection with fans make him the perfect ambassador for the brand. Together, we’re bringing a bold new expression of energy to legal drinking age consumers, one that inspires, excites, and connects. 

Energy remains one of the strongest growth engines in our business, and Monster continues to lead through innovation and flawless execution. The new Melon Yuzu flavour and zero-sugar formula deliver what shoppers are looking for: great taste, an energy boost, and low-calorie refreshment. This launch expands category appeal, strengthens our 24/7 portfolio, and creates real value for customers and consumers alike. 

From eye-catching in-store displays to impactful local activations, our market teams have brought this launch to life with passion and excellence, turning retail spaces into powerful brand experiences and driving results at every touchpoint. 

As we continue to evolve our offerings with our partners at Monster Energy Limited, we’re showing what it truly means to be a 24/7 beverage partner, for every occasion, every experience, and every moment that matters.