Coca-Cola HBC has been recognized as the Global “Bottler of the Year” in the Alcohol Ready-To-Drink (ARTD) category by The Coca-Cola Company during its recent Emerging Category Global Summit in Berlin.
This recognition highlights the strength of our cross-market execution, strategic partnerships, and the success of our premium ARTD portfolio.
The team in Poland was awarded 1st place globally, thanks to the outstanding launch of Jack & Coke, which became the #1 ARTD brand in the Polish market in 2024. Through a clear strategy and exceptional customer collaboration, the team drove remarkable results, increasing market share and delivering year-on-year growth in the ARTD category.
From impactful retail executions to high-engagement summer events and seasonal campaigns, the approach created strong in-market visibility and sustainable growth.
The Ukraine–Armenia–Moldova Business Unit was also recognized with 3rd place globally, further demonstrating the depth of talent and execution across Coca-Cola HBC markets.
Meanwhile, Coca-Cola HBC Austria received the Gold Award for 360° Activation, highlighting our commitment to building brands across multiple touchpoints and engaging consumers through fully integrated campaigns.
Our ambition to lead and grow the ARTD category across our markets is coming to life through close collaboration with our customers, strategic and disciplined execution, and a premium portfolio. These pillars are unlocking new growth opportunities and creating lasting value across the Coca-Cola System.
"Our teams continue to demonstrate what’s possible when we combine customer-centric strategies with experiential market executions and System alignment,” said Jaak Mikkel, the New Businesses Director at Coca-Cola HBC.
With plans to further expand the ARTD offering, Coca-Cola HBC is well positioned to accelerate the category across markets driving choice, convenience, and new occasions for consumers.