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In an unprecedented partnership with Universal Pictures and Blumhouse, four legendary horror icons, Chucky, Freddy Fazbear, The Grabber, and M3gan, have come together for the first time, all united by one irresistible craving: They Wanta Fanta®!
From disruptive in-store activations to collectible packaging, the new Chucky limited-edition flavour, and gamified digital experiences, every element of the campaign is designed to bring excitement to consumers, during one of the most dynamic retail moments of the year.
By leveraging global partnerships with locally tailored in-store activations, we’re creating experiences that drive consumer engagement and deliver real value for our customers. From collectible packs and limited-edition flavours to gamified promotions, every element is designed to build excitement and visibility during this key occasion that brings creativity and business growth together.
Barbara Tönz Coca-Cola HBC Chief Customer and Commercial Officer