News

Brewing culture, community, and new opportunities


On International Coffee Day, we celebrate coffee not just as a beverage, but as a driver of growth, community, and opportunity across our markets. Coffee is central to our ambition to be the leading 24/7 Beverage Partner, powered by the expertise, passion, and dedication of our people.  



This year, our coffee teams delivered thousands of trainings for both our teams and for our customers, hosted tastings to showcase our brands, and expanded into new markets. Beyond business, community initiatives like "Women in Coffee" in Hungary and the "Barmasters Empowered" project in Romania are opening doors for coffee talent and shaping local café culture.

We’re also proud to bring coffee onto the global stage. From the Caffè Vergnano World Cup finals this October, to exciting new partnerships for Costa Coffee in iconic locations across our markets. 

Today, we raise a cup to our teams, our partners, and the shared future we are brewing together.