NEWS

A world first in plastic-free secondary packaging of its kind for sparkling drinks launches in Austria

Coca-Cola HBC launches innovative packaging for 1.5 litre Coca-Cola, Fanta and Sprite – the first of its kind in the world to date. The revolutionary new type of cardboard – LitePac Top – could signal the end for large multipack bottles packaged in plastic shrink wrap. The 100%-recyclable cardboard and paper wrap is easy to carry and recycle and the pilot project in Austria will initially save about 200 tonnes of plastic each year. 

sustainability-pr sustainability-pr

In a world first, an innovative alternative to plastic shrink film on 1.5 litre multipacks of Coca-Cola, Fanta and Sprite is now available for consumers in Austria.

Coca-Cola, Fanta and Sprite sold in Austria will now have a 100% recyclable carrier and paper wrap that’s easy for consumers to carry and recycle – and for retailers to stack for sale.

The industry-first packaging can support the weight of a six pack of 1.5 litre bottles, or around 9 kg.

It is estimated that the rollout in Austria of the new secondary packaging – called LitePac Top – will save about 200 tonnes of plastic a year and significantly reduce production energy costs.

The pilot project could signal the beginning of the end for shrink wrap packing of large and heavy multipack bottles.

Marcel Martin, CCHBC’s Chief Corporate Affairs and Sustainability Officer, says LitePac Top is an important milestone for the company, which aims to be NetZeroBy40.


Marcel Martin_Group Chief Supply Chain Officer_CCHBC

This is the first-ever packaging solution of its kind for 1.5 litre multipacks of Coca-Cola, Fanta and Sprite. It’s the result of our entrepreneurial mindset, an absolute belief in collaborating with trusted partners and our focus on reaching net zero emissions by 2040.

Marcel Martin Chief Corporate Affairs and Sustainability Officer

In 2022, our company was ranked for the sixth time as the world’s most sustainable beverage company 2022 by the Dow Jones Sustainability Index, one of the world’s leading global sustainability benchmarks. We are honoured that our score positioned us top among more than 7,000 companies across 61 industries according to the S&P Global Sustainability Yearbook 2023. 2023 continued with the highest sustainability scores from the MSCI ESG Ratings, for the ninth year running. We’ve also been included in the FTSE4Good Index Series.

“We were delighted to receive these accolades,” explains Marcel Martin. “It’s an external recognition that we’re on the right path and that we’re carving the path in our industry. It recognises the work we’re doing to make our business operations more sustainable and is a result of our clear focus and continued long-term investment.

“However, we understand the immense size of the task we have in front of us to create a more sustainable business. We’ll continue to innovate, collaborate and invest so we can continue to deliver our drinks in sustainable ways.”

Innovating and collaborating for a more sustainable future

The innovative solution is the result of a strong international partnership between Coca-Cola HBC, Krones, DS Smith and Mondi.

They collaborated for over three years to develop and refine the new form of 100% recyclable cardboard carrier and recyclable paper wrap and production equipment needed to produce it.

Before launching, the new packaging was extensively tested for quality, consumer appeal and to check that it was easy to carry the drinks home.

ELT-Ivo-Bjeils

We know that to carve new paths and make real progress towards Net Zero, we must work with companies that share our sustainability goals. The collaboration and determination to find the right solution from our international partners was outstanding as we all contribute to building a circular economy. This solution offers a real opportunity to take plastic out from secondary packaging, so we’ll assess how well it performs and if people want to buy it.

Ivo Bjeils Chief Supply Chain Officer

About Coca-Cola HBC

Coca-Cola HBC is a growth-focused consumer packaged goods business and strategic bottling partner of The Coca-Cola Company. We open up moments that refresh us all, by creating value for our stakeholders and supporting the socio-economic development of the communities in which we operate. With a vision to be the leading 24/7 beverage partner, we offer drinks for all occasions around the clock and work together with our customers to serve 740 million consumers across a broad geographic footprint of 29 countries. Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, with consumer-leading beverage brands in the sparkling, adult sparkling, juice, water, sport, energy, ready-to-drink tea, coffee, and premium spirits categories. These include Coca-Cola, Coca-Cola Zero Sugar, Fanta, Sprite, Schweppes, Kinley, Costa Coffee, Caffè Vergnano, Valser, FuzeTea, Powerade, Cappy, Monster Energy, The Macallan, Jack Daniel’s and Grey Goose. We foster an open and inclusive work environment amongst our 33,000 employees and believe that building a more positive environmental impact is integral to our future growth. We rank among the top sustainability performers in ESG benchmarks such as the Dow Jones Sustainability Indices, CDP, MSCI ESG, FTSE4Good and ISS ESG.

Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and is listed on the Athens Exchange (ATHEX: EEE). For more information, please visit https://www.coca-colahellenic.com/.  

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