Markets

Markets

We manage and report on our business by grouping our geographical markets into three segments: emerging, developing and established markets. These groupings are based on a wide range of criteria, including socio-economic similarities, GDP per capita, consumption of sparkling drinks per capita and the state of development of the local drinks market. 


Established Markets

-2.4%

Organic Volume Growth

15.1%

Organic Revenue per case Growth

 

We operate in the following established markets: Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland.

These countries share a tradition of political and economic stability and similar economic features, not least, high levels of disposable income per capita. This prosperity and economic security supports the affordability of our products, notably our single-serve packages.

Established countries generally show high levels of consumer sophistication. There are signs of activities concentrating in the retail sector – a critical indication for future channel development. A shift in demand towards domestic consumption, reflecting a reduction in disposable income, further supports this trend. In this context, activation at final points of sale is a key focus for our marketing and sales efforts.

Pie_Volume_Breakdown_Established_2023 Pie_Volume_Breakdown_Established_2023
93m

population in our established markets

7

countries

22%

sales volume from our established markets in 2023

      2023

2022

% change reported

% change organic

Volume (million unit cases)

    628.7

643.9

-2.4

-2.4

Net sales revenue (€ million)

    3,358.5

2,974.1

12.9

12.3

Comparable EBIT (€ million)

    381.1 307.1 24.1 23.0

Operating Profit (EBIT) (€ million)

    379.2

310.4

22.2  

Total taxes1 (€ million)

    163.8

156.3

4.8

 

Population2 (million)

    93

93

-

 

GDP per capita2 (thousands US$)

    43.7

43.5

0.5

 

Bottling plants (number)

    15

15

-

 

Employees (number)

    6,809

6,392

6.5

 

Water footprint (billion litres)

    3.913

4.048

-3.3

 

Carbon emissions (tonnes)

    65,460

67,720

-3.3

 

Safety rate (lost time accidents >1 day per 100 employees)

    0.55

0.69

-20.3

 

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts.

2. Data source is IHS Jan 2024 release; GDP refers to ‘GDP, real, harmonised’ in US dollars. 2022 data was updated to reflect the change of source to IHS.


Developing Markets

-1.7%

Organic Volume Growth

20.2%

Organic Revenue per case Growth

We operate in the following developing markets: Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia.

While developing markets have market-oriented economies, they generally have lower disposable income per capita than our established markets. In addition, these countries can be exposed to periods of economic volatility. Entry to the European Union has resulted in increased political stability, as countries increasingly conform to the EU’s principles, objectives and regulations.  

Pie_Volume_Breakdown_Developing_2023 Pie_Volume_Breakdown_Developing_2023
75m

population in our developing markets

 

9

countries

 

17%

sales volume from developing markets in 2023

  2023

202 

% change

% change organic 

Volume (million unit cases)

471.0 478.8

-1.6

-1.7

Net sales revenue (€ million)

2,088.6 1,719.7

21.5

18.2

Comparable EBIT (€ million)

 153.8 115.1

33.6

26.9

Operating profit (EBIT) (€ million)

152.6

113.1

34.9

 

Total taxes(€ million)

73.4 66.0 11.2  

Population2 (million)

75 76

-1.3

 

GDP per capita (US$)

19.3

19.2

0.5

 

Bottling plants (number)

9 9 -  

Employees (number)

4,227

4,157

1.7

 

Water footprint (billion litres)

3.335 3.557

-6.24

 

Carbon emissions (tonnes)

46,255 47,779 -3.2  

Safety rate (lost time accidents >1 day per 100 employees)

0.21

0.46

-54.3  

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts. 

2. Data source is IHS Jan 2024 release; GDP refers to ‘GDP, real, harmonised’ in US dollars. 2022 data was updated to reflect the change of source to IHS.


Emerging Markets

4.3%

Organic Volume Growth

15.0%

Organic Revenue per case Growth

We operate in the following emerging markets: Armenia, Belarus, Bosnia & Herzegovina, Bulgaria, Egypt, Moldova, Montenegro, Nigeria, North Macedonia, Romania, the Russian Federation, Serbia (including the Republic of Kosovo) and Ukraine.

These countries share relatively similar political and economic volatility, with lower per capita GDP than our developing or established segments. As a result, consumer demand is especially price sensitive, making the affordability of Coca‑Cola HBC’s products even more important.  

We deliver our products with a strategy of specialised revenue growth management, packaging and promotional programmes – these are the considerations at the core of our response to the nuances of local economic conditions.

Pie_Volume_Breakdown_Emerging_2023 Pie_Volume_Breakdown_Emerging_2023

In Russia, we operate a smaller business, called Multon, focused on local brands. This business is operationally and financially self-sufficient.

571m

population in our emerging markets

13

countries

61%

sales volumes from emerging markets in 2023

  2023

2022

% change

% change organic 

Volume (million unit cases)

1,735.8 1,589.1 9.2 4.3

Net sales revenue (€ million)

4,736.9 4,504.6 5.2 19.9

Comparable EBIT (€ million)

548.9 507.5 8.2 11.7

Operating profit (EBIT) (€ million) 

421.8 280.3 50.5  

Total taxes1 (€ million)

243 185 31.4  

Population2 (million)

571 567 0.7  

GDP per capita (US$)

5.8 5.7 1.8  

Bottling plants (number)

38 38 -  

Employees (number)

21,712 22,494 -3.5  

Water footprint 3 (billion litres) 

74.650 66.800 11.8  

Carbon emissions 3 (tonnes)

313,452 391,553 -19.9  

Safety rate 3 (lost time accidents >1 day per 100 employees)

0.22 0.26 -15.4  

1. Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; as per IFRS accounts. 

2. Data source is IHS Jan 2024 release; GDP refers to ‘GDP, real, harmonised’ in US dollars. Population excludes North Macedonia. 2022 data was updated to reflect the change of source to IHS.

3. 2022 safety and environmental data reported in the 2022 IAR was recalculated to include Egypt.