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The food & beverage industry in Europe is part of a joint declaration on food wastage, Every Crumb Counts with the commitment to prevent edible food loss, to promote a life-cycle approach to reducing wastage and to proactively feed into European, national and global solutions and initiatives in this area. Besides, the ambition is to create more awareness of the need to reduce food loss within own operations and along the entire value chain. Eventually, signatories pledge to collaborate across all stakeholder groups and to contribute to the development and dissemination of best practices. Coca-Cola HBC supports all relevant aspects of this declaration, which directly contributes to our zero waste-to-landfill target.
We apply a holistic approach in tackling the loss of our beverages and the ingredients we use caused by quality non-conformity, spillage, breakages or storage beyond expiry date. For that purpose, we focus on all steps of our value chain and we measure food loss in ingredients, manufacturing, warehouses & distribution or at customer level, and we analyse the potential of food loss per type and category:
Through operational excellence, we strive to either prevent food wastage or redirect nutrients for industrial use. Only where this is not possible, we recover the wasted parts for composting or further converting in energy. This approach safeguards that only a residual mass will be eventually disposed of. We engage with a broad array of stakeholders for actions preventing food loss, i.e.
As an integral part of our internal managerial reporting routines, we track the progress food loss along all relevant dimensions of the value chain (as outlined in section 2). To foster all corrective actions required i.e., prevent and minimise food loss, we apply the Plan-Do-Check-Act cycle. The aggregate results are discussed in the Social Responsibility Committee. We also report on our actions and progress in the annual company report.
Steinhausen, December 2020
Coca-Cola HBC AG
Marcel Martin Sean O’Neill
Group Supply Chain Director Group Public Affairs and Communication Director