World Without Waste

World without waste



Mission 2025 sustainability commitments

  • 100% of our consumer packaging will be recyclable

  • Source 35% of the total PET we use from recycled PET and/or PET from renewable material

  • Help collect the equivalent of 75% of our primary packaging


LitePac Top, our innovative secondary packaging in Austria LitePac Top, our innovative secondary packaging in Austria LitePac Top, our innovative secondary packaging in Austria

We believe every package has value and life beyond its initial use and that it should be collected and recycled into a new package. Together with our suppliers and partners, we are working to design more sustainable packaging and take action to ensure that our packaging doesn’t end up as waste.

Packaging plays a vital role in keeping our products fresh and safe. Sustainable packaging and waste management are important to our business, given the amount of packaging we use, the variety of pack materials we use and the need to recover and recycle them after these have been consumed. Almost 78% of our sales volume comes from developing and emerging markets, where waste management infrastructure needs to develop to avoid landfilling or avoid entering of waste in environment (polluting).

The big amount of packaging we use for our finished products, if not collected and recycled properly, would end up in the soil, in the rivers and oceans which could have a negative impact on ecosystems, human health (toxicity), and society. Packaging waste and climate change are interconnected global challenges, in the focus for businesses and communities. 36% of our value chain emissions come from packaging materials, and to achieve our NetZeroby40 emissions goal we invest in sustainable packaging solutions. When we lightweight our packaging, incorporate more recycled and bio-based material, invest in local recycling programs and increase our use of reusable packaging, we can reduce both waste and our greenhouse gas (GHG) emissions. 

Packaging can only be circular if it is recyclable. Since 2022, 100% of our primary packaging – PET, glass, aluminium and aseptic cartons – has been recyclable by design. We achieved this milestone three years ahead of our 2025 target. And we are leading industry efforts to introduce effective and efficient collection systems in all our markets. These include Deposit Return Schemes (DRS) in most of our EU markets.

Our Mission 2025 sustainable packaging vision is built on three main pillars:

  • Recovering our primary packaging for recycling or reuse.
  • Making our primary packaging fully recyclable.
  • Increasing the percentage of rPET in our bottles.

Our 2023 sustainability packaging performance:


of our primary packaging is already recyclable 


of our bottles and cans were collected for reuse or recycling


of our PET was from renewable or recycled materials

Building on these important milestones, we are also committed to playing our part in helping to deliver The Coca-Cola Company’s ambitious environmental programme, World Without Waste. World Without Waste is built under three strategic pillars, design, collect and partner;

  1. Design: To make our primary packaging 100% recyclable by 2025—and use at least 50% recycled material in our primary packaging by 2030.
  2. Collect: To collect and recycle a bottle or can for each one we sell by 2030.
  3. Partner: To work with organisations across the world to support a healthy, debris-free environment.

While we still have some way to go on our journey to deliver these commitments, we have made good progress to date. Here are some examples of what we are doing: 

  • 100% of our primary packaging is recyclable by design and we are committed to increasing the use of rPET in all our bottles.
  • In 2023, 16% of the PET that we used across all our markets was rPET.
  • 42% of the PET we used in our EU and Swiss markets was rPET.
  • 56% of our total primary packaging was collected in 2023 for recycling or reuse.
  • In 2022, we introduced the first label-free branded water packaging in Switzerland, launching three label-free variants of Valser. The distinctive look differentiates our products while improving the ease of package recycling.
  • Our KeelClip™ innovation has allowed us to eliminate plastic packaging from our can multipacks in 22 countries so far, helping us to reduce our plastic packaging footprint. 
  • In 2023 in Nigeria, we supported a range of collection projects, including those of the Food & Beverage Recycling Alliance (FBRA). As an alliance, FBRA collected almost 40,000 metric tonnes (MT) PET in total in 2023 – more than three times the amount collected in 2022
  • By the end of 2023, in Austria, Italy (excluding water), the Republic of Ireland and Northern Ireland, Romania and Switzerland, we had shifted our locally produced plastic bottles to 100% rPET.
  • In 2023, we kick-started the Pack Mix of the Future programme across all EU geographies. It sets out our vision and trajectory on pack mix to continue profitable growth while reducing our CO2 footprint through packaging.
  • Romania became the first market in our Group in 2023 to combine all three key ingredients of plastic packaging circularity:
    • A 100% rPET local bottle portfolio.
    • An in-house rPET facility.
    • A Deposit Return Scheme. 

By the end of 2023, six of our markets had launched DRS.

towards-a-world-without-waste towards-a-world-without-waste

Towards a World Without Waste

Click here to discover more about what we are doing to make our packaging more sustainable.

We strive to minimise food loss and food waste in our operations as this helps us preserve water and other natural resources, avoid carbon emissions and mitigate the social and economic impacts of agriculture. 

Food waste and loss targets

Our target to tackle food waste and loss across our activities and operations is:

  • to decrease our absolute food losses (in dry matter) by 30% by 2025 compared to our 2019 baseline despite volume growth, an increase in portfolio/beverage categories, and expansion to emerging markets, and further reduce by 40% by 2030 vs. 2019.

Food loss and waste coming at our manufacturing sites are part of the overall waste management process. We strive to reach 100% recycled waste and have zero waste to landfill. We have reduced the percentage of manufacturing waste going to landfill significantly: in 2023, only 1.9% of our manufacturing waste went to landfill, while in 2015 it was 10.1% (this means in 2023 98.1% of total manufacturing waste was recycled or used for alternative usage).

To achieve our waste reduction targets, we apply the waste hierarchy principles (waste pyramid): prevent/avoid, reduce, reuse, recycle, recover, waste disposal.

Programmes and processes to prevent, avoid and minimise food waste and loss

Our aim is to ensure efficient use and control of raw and packaging materials, and our operations in order to minimise all losses and waste, including food. It starts with the demand and supply chain planning process, batch management and traceability of the materials and products, quality control of all materials, semi-finished and finished products, control of the non-conforming products, inventory management across the value chain, engagement with suppliers, customers, distributors, co-packers, and other partners.

Within production efficiency management, our teams on the production floor are measuring and analysing the losses from their production lines and the overall line efficiency on a daily basis, using this knowledge to set actions for improvement.

Expired products are the biggest part of the food loss we generate. To minimise them, we have introduced a process called product age management. It allows us to set up a goal for each stage of the product life cycle. In the marketplace, with the Product Freshness programme, we control the expiry date and age of our products and thus minimise food waste and finish goods write off. We check and monitor the age and take measures at sales area and customer level.

We monitor the product age in our warehouses on a monthly basis, then we follow up the delivery age of the products with our customers and we monitor our product age (whether the products are within their defined primary age or expired) on customers’ shelves monthly as a last point of our checks. This gives us good insights on product rotation time, leads to improved planning of the product age at every step, and reduces the amount of expired products in the marketplace.

As we have implemented warehouse age monitoring on a monthly basis, and Total Age Management (TAM), we now have the opportunity to control our food loss and waste through S&OP (Sales and Operations Planning) meetings, where products in warehouses close to expiration can be managed to avoid food waste through specific promotions, product sampling, internal consumption or charity donation.

Also based on market insights and demand levels, we can adjust our productions in the direction of food waste and loss avoidance through effective planning and sales processes.

Food waste and loss measuring

At production sites (plant level), we measure and separately collect each type of food loss (raw materials, manufacturing process, warehouse activities, storage, transportation). Each category of food loss is recorded in our specialised software and monitored at least monthly.

At the retail level (our customers), we measure the age of every finished good with our Total Age Monitoring (TAM) programme, and we take measures to avoid expired products.

Food waste and loss reporting and performance review

We utilise our Enterprise Resource Planning (ERP) system for reporting the food losses/waste. It is part of the overall business loss software solution. All food losses/waste are traced monthly, per country and per reason. More than 20 different reasons are assigned in our system for any business loss, and we use these reason codes for performing a deep analysis. As part of the monthly performance review, every function evaluates the absolute number of losses (in units and monetary terms), its percentage against the total volume of product sold, the trend vs. the last reporting period and vs. target, the reasons and root causes, and develops action plans for reduction. Annual targets are set at the country level.

Alternative use

In case food waste from expired products is unavoidable, we evaluate if these products are fit for human consumption and we work with different charity organisations and partners to redistribute them, such as FoodCloud, Fareshare and the Red Cross. 

Here are some examples of what we’re doing: 

  • Across the island of Ireland, we are partnering with FoodCloud and FareShare to introduce a new food sourcing strategy to reduce food waste and double the volume of food redistributed in Ireland to 5,100 tonnes annually by 2025, preventing 16,000 tonnes of CO2-eq and providing approximately 12 million meals.

  • In Lithuania, we aid Maisto Bankas, offering beverages to low-income families and social risk families. 

  • In Hungary, we joined the World Food Day Convoy for the seventh time, delivering 50 tonnes of families in need.  We also partner with the Hungarian Food Bank Association to minimise food waste while supporting our communities. 

  • In the Czech Republic and Slovakia, we have donated more than 800,000 litres of beverages, valued at €360,000 to food banks through partnerships with local organisations. 

  • In Switzerland and the Principality of Liechtenstein, we collaborate with Tischlein Deck Dich to distribute beverages nearing expiry to those affected by poverty, maintaining an ongoing relationship.     

If products cannot be used for human consumption, they go through anaerobic digestion, either in our own wastewater treatment facilities or at external wastewater treatment facilities. The product is crushed, with the liquid part recycled (treated to the levels supporting aquatic life) and the remaining part (sludge, which is the dry food loss), after further treatment, used for alternative purposes such as composting for agricultural needs or incineration for energy recovery and biogas/biofuel.



Food loss and waste data1 2019



2022 2023 Target 2023

Target 2025

Target 2030

Total weight of food loss and waste with water content (no conversion to dry matter) (tonnes) 54,154 42,077 32,390 32,139 38,742      
Avoided2 food waste (redistributed for human consumption) in dry matter (tonnes)     25 126 264      

Total weight of all food loss and waste in dry matter (tonnes)




2,193 2,371 <3,267

30% reduction
vs. 2019 

(3,812 tonnes)

40% reduction
vs. 2019 

(3,267 tonnes)

Total weight of food loss and waste used for alternative purposes (in dry matter) (tonnes)




1,432 1,709      

Redistributed for anaerobic congestion
(on-site waste water treatment or external waste water treatment) (tonnes)

132 147 134 295 1,147      

Redistributed for land application (composting) (tonnes)

214 455 158 145 111      

Redistributed for energy recovery (biogas/biofuel) (tonnes)

1,117 969 1,142 992 451      

Food loss/waste intensity (tonnes per tonne of product sold)




0.00018 0.00017 <0.01    

1Egypt acquisition done in January 2022 is excluded.
2Redistribution for human consumption - products close to expiry date, not food waste.