World Without Waste

World without waste


We believe every package has value and life beyond its initial use and that it should be collected and recycled into a new package. Together with our suppliers and partners, we are working to design more sustainable packaging and take action to ensure that our packaging does not end up as waste.

We have a set of commitments and action plans that are making good progress, as part of our vision for a World Without Waste.

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100% recyclability

99% of our primary packaging is already recyclable.
We will make 100% of our primary packaging fully recyclable by 2025.

50% recycled PET

We will increase the percentage of recycled PET in our bottles to 35% by 2025 and to 50% by 2030. In our EU countries, we plan to reach 50% rPET by 2025.

In 2020, 9% of our PET was from renewable or recycled materials.

100% collection

We will recover 75% of our primary packaging for recycling by 2025 and 100% by 2030.

44% of the bottles and cans that we placed on the market in 2020 were either refilled or collected for recycling.

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We are eliminating unnecassary packaging by light-weighting primary packaging and removing shrink film from multi-packs.

In 2020, we made our first steps towards eliminating single use plastic film from multi-pack cans using KeelClip™ technology. 

By moving to KeelClip™ and carton packs, we will remove hard to recycle plastic film from our supply chain.

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We will expand reusable packaging in ‘refillable’ and in ‘dispensed’ formats from their current levels of 12% and 4% respectively.

As members of UNESDA, we support the circular packaging vision, which pledges that EU beverage packaging will be fully circular by 2030: 90% collected, PET bottles made from 100% recycled and/or renewable material, and increased use of refillables.

Today, just over 12% of the drinks that we sell are in refillable containers and 4% are sold through dispensed formats (i.e. fountain or freestyle machines).

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We are innovating to deliver new sustainable packaging solutions through partnerships and R&D. For example, in June 2021, we launched a limited market trial with a new paper bottle prototype for AdeZ in Hungary, in partnership with the Coca-Cola Company and the Paper Bottle Company.

Our 2020 Progress


of our primary packaging is already recyclable


of our bottles and cans were collected for reuse or recycling


of our PET was from renewable or recycled materials

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Towards a World Without Waste

Click here to discover more about what we are doing to make our packaging more sustainable.

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More than a million plastic bottles are sold throughout the world every minute, and most, 91%, are not recycled. All plastic packaging can and should have more than one life. The beverage industry, including Coca-Cola HBC, has an obligation to take significant action to solve this problem.

Louise Sullivan,

Head of Packaging Recovery, Coca-Cola HBC

Food loss data Unit of measure 2018 2019 2020 Target 2020
Total weight of all food loss in dry matter tonnes 12,987 16,253 14,419 15,000
Food loss intensity per tonne of product sold tonnes of food losses per tonne of sold beverages 0.0021 0.0017 0.0023 <0.1