For Coca-Cola HBC, this represents a clear opportunity to accelerate growth by helping our customers win in the marketplace. The refreshed visual identity delivers stronger shelf standout, improving visibility at the point of sale and driving conversion. At the same time, portfolio expansion through innovations such as Sprite Lemon Mint, available in Zero Sugar variant, enables us to provide the right offering to consumer demand for spicy food pairings, creating new consumption occasions.
Alongside its new look, Sprite® introduces the Sprite Sound, developed in collaboration with GRAMMY® Award-winning producer Mustard, ensuring an instantly recognisable experience across all touchpoints.
