The campaign highlights what sets Three Cents apart: intense carbonation, premium taste and a commitment to delivering a best-in-class drinking experience from the first sip to the last. Founded by bartenders for bartenders, the brand has built a strong presence in leading bars around the world by combining innovation, quality and distinctive flavour profiles leading new global drinks trends.
Supported by an integrated media rollout across digital, premium outdoor placements, cinema and experiential channels, the campaign reinforces Three Cents’ ambition to lead the premium mixer category while creating new opportunities to engage consumers.
Three Cents continues to achieve significant milestones and earn industry recognition. The brand recently expanded into China, marking an important step in its global growth journey and building on its presence in more than 50 markets worldwide. It was also ranked No. 1 in Drinks International’s Top Trending Mixer Brands and No. 2 in its Top Selling Mixer Brands report. Further strengthening its position as one of the world’s leading premium mixer brands, Three Cents continues its partnership with The World’s 50 Best Bars as the official mixer sponsor of its prestigious global events.