This belief sits at the heart of Coke & Meals, our always-on platform within Coca-Cola HBC’s 24/7 portfolio, designed to make Coca-Cola the preferred choice with food at any time of day. Built on a strong global framework while feeling local in execution, the platform enables our markets to activate culturally relevant moments that resonate with consumers and deliver value for our customers.
From everyday meals to key celebrations like Easter, Ramadan and beyond, Coca-Cola Zero Sugar and the wider portfolio help make food moments more relevant. By combining affordability with premium experiences, Coke & Meals creates more choice, stronger engagement and better meal experiences.
Spanning Coca-Cola Zero Sugar, Fanta, Sprite, FuzeTea and local brands, the platform delivers year-round impact, powered by fully integrated activations across retail, digital, and mass-reach media. We invite our fans to transform every meal moment into a tasty celebration.