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At Coca-Cola HBC, we are accelerating growth by embedding artificial intelligence (AI), advanced analytics and digital innovation into the heart of our operations. We use these technologies to strengthen customer and consumer centricity, enhance operational and supply chain efficiency, and improve employee experience. We are committed to adopting AI responsibly and in a way that builds trust.
We recognise that AI presents significant opportunities, alongside legal, regulatory, ethical, cybersecurity, and operational risks. We address these through strong governance, clear accountability and robust oversight.
We have established a comprehensive Artificial Intelligence Governance Framework covering the full AI lifecycle - from design and development through to deployment and ongoing monitoring. This framework integrates risk management, controls, and clear ownership to ensure AI is used responsibly.
Our approach is guided by ethical principles aligned with recognised international standards. These include:
1) Human agency and oversight
2) Technical robustness and safety
3) Privacy and data governance
4) Transparency
5) Diversity, non-discrimination and fairness
6) Environmental and societal well-being
7) Accountability
These principles underpin how we govern, design, build and deploy AI solutions, supporting compliance with applicable regulations, including the EU AI Act and GDPR, and alignment with internationally recognised AI governance standards and frameworks, (i.e. ISO/IEC 42001, NIST AI Risk Management Framework and the EU Ethics Guidelines for Trustworthy AI).
AI governance at Coca-Cola HBC is reinforced by established governance structures, and Executive Leadership oversight. This ensures our use of AI remains aligned with our Company values, supports sustainable business growth and protects the interests of our customers, employees, partners and wider stakeholders.