Our sustainability journey | at a glance

Our sustainability journey | At a glance

Our sustainability journey | at a glance

Learn how we’re working to make a positive impact on the environment and local communities while delivering our drinks in more sustainable ways. 

At Coca-Cola HBC, we're committed to making a positive impact on the world by prioritising sustainability as an essential part of our strategy. We consistently integrate sustainability into our key decision-making processes, a journey we began over a decade ago. We consider it a value creation driver and fundamental to our future growth, maintaining high performances across ESG areas year after year.

We were at the forefront of global sustainability long before it became the ‘new norm’:

  • In 2003, we published our first Social Responsibility Report with the ambition of a “Journey to World Class”.
  • In 2011, we introduced our first set of sustainability commitments.
  • In 2016, we were among the first companies to adopt science-based targets for climate. 
  • In 2022, we set a net positive biodiversity commitment, being among the pioneers.

Our sustainability strategy focuses on seven major areas: climate, packaging, water, ingredients, nutrition, people and communities, and biodiversity. It is underpinned by a set of external commitments known as Mission 2025, further amplified by commitments to achieve a Net Zero carbon footprint by 2040 and net positive biodiversity by 2040

Most important is our track record in sustainability: for us it is critical to make sure our communities, stakeholders, consumers, customers and employees trust our promises and feel confident in Coca-Cola HBC running the business in the right way. 

Our performance has been externally recognised by leading scores from 10 major ESG benchmarkers, including Dow Jones Sustainability Indices (DJSI), CDP and MSCI. We were once again ranked as the world’s most sustainable beverage company by the 2023 Dow Jones Sustainability Indices (scores as of December 8, 2023). 

We take pride in our achievements so far while remaining focused on opening up a more sustainable future. And we know there’s still work to do.

Below are some of our sustainability performance facts


NetZero NetZero
  • We have halved direct emissions and reduced our end-to-end emissions in all three scopes by approximately 30% from 2010 to 2022, despite a global increase in emissions. This highlights consistency in our approach to decarbonisation.  
  • We have reduced our energy use by 30% since 2010.  
  • 100% of the electricity in all our plants in EU and Switzerland is from renewable and clean sources.  

PACKAGING: Collecting, recycling and elimination

packaging-image packaging-image

Packaging is among our primary sustainability priorities playing a critical role in reducing emissions and waste.  We believe every package has value and life beyond its initial use and that it should be collected and recycled into a new package or reused. 

  • We’re committed to collecting 75% of our packaging for recycling by 2025, supporting the global ambition of The Coca-Cola Company to have 100% collection by 2030. In 2022 almost 50% of our packaging was collected. 
  • To achieve our commitment, we are leading industry efforts to introduce Deposit Return Schemes (DRS) in our EU countries and efficient collection schemes in our other markets. These are able to achieve high collection rates.
  • Seven of our markets have already launched DRS: Croatia, Estonia, Latvia, Lithuania, the Republic of Ireland, Romania and Slovakia.
Recycled materials in our packaging
  • These markets have already shifted their locally produced plastic packaging to 100% rPET – Switzerland, Austria, Italy (excluding water), Romania, the Republic of Ireland and Northern Ireland.
  • Our strategy involves establishing our own infrastructure for in-house rPET production. To achieve this, we have invested over 50 million EUR in dedicated facilities in Italy, Poland and Romania.
  • In October 2023, with the opening of our new rPET production facility in Romania, we successfully integrated three pillars of circularity: 100% rPET portfolio, establishing an in-house rPET production facility and implementing a Deposit Return Scheme to help collect back the bottles and cans for future recycling. This is our first market to embrace this comprehensive approach. 
  • These efforts for creating a circular economy marked a milestone moment for the Coca-Cola HBC Group: the company is on track to deliver almost 50% rPET use across our portfolio in EU and Swiss markets by the end of 2023. This achievement is almost a year ahead of the 2025 deadline set by the company as part of the UNESDA circular packaging vision for EU markets. 
  • Packaging can only be circular if it is recyclable. 100% of our primary packaging – glass, aluminium and PET plastic – is already recyclable by design.  
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Expand reusable packaging
  • In Austria, we’ve introduced a state-of-the-art energy and water-efficient returnable glass bottling line for our one-litre bottles. For the first time in any of our markets, this facility will manufacture an innovative 400ml refillable, returnable, and resealable glass bottle for the Austrian market. This initiative represents another stride towards fostering a circular economy for packaging.  

Eliminate unnecessary packaging

  • To date our packaging weight has been reduced by 31% per litre of beverage sold vs a 2010 baseline. We estimate that this achievement translates into significant savings of over 50,000 tonnes of packaging annually when compared to the average pack weights from 2010. We now use some of the most lightweight cans and bottles in the market. 
  • We eliminated single use plastic film from multi-pack cans using an innovative KeelClipTM technology. KeelClipTM is now sold in 22 of countries, including all our EU countries. 
  • In 2023 we introduced a world-first in secondary packaging with LitePac Top for 1.5 litre Coca-Cola, Fanta and Sprite. This innovative, 100%-recyclable cardboard and paper wrap could signal the end of plastic shrink wrap for large multipacks. The pilot project in Austria will initially save about 200 tonnes of plastic each year.  
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People & Communities

youth empowered youth empowered

By the end of 2022, through our flagship community programme #YouthEmpowered, we had trained about 800,000 young people since its launch in 2017. The programme boosts employability of young people

December, 2023