Sport and physical activity

We have a deep involvement in the promotion and staging of sporting events and activities involving healthy lifestyles, especially those related to young people.

Programmes are conducted across all of our countries in schools and communities. In 2010 more than 1.2 million people actively participated in sports and physical activity programmes supported by the Company across its 28 countries.

Increasingly, nutritional education is included in these programmes in partnership with governmental authorities and nutrition experts advise on children's eating habits and lifestyle.

In addition to newer health intervention programmes, the company supports grassroots football training and tournaments. These are often the largest sports events in the countries concerned.

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