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Coca-Cola HBC Greece bottles, distributes and markets The Coca-Cola Company trademarked brands, including Coca-Cola, Coca-Cola Light, Fanta, Fanta light, Sprite, Sprite Zero, Powerade, Burn, and its local brands which are Amita, Amita Motion, Amita Fun, Amita Classic, My Amita Rich, My Amita Joy, My Amita Sun, My Amita Free, Frulite, Frulite on the Go, AVRA, ΑVRΑ BLOOM, Lyttos and Waterblue. Coca-Cola HBC Greece produces, sells and distributes Nestea, Dorna and Nescafe Black Ice under a license from Beverage Partners Worldworld; Tuborg mixers are bottled and distributed under a license from Carlsberg International.
» In May 2005, ΑVRΑ natural mineral water changed its graphics, and the Sparkling Water is now available in a new, impressive blue bottle. At the same time, ΑVRΑ launched the ΑVRΑ BLOOM (330ml bottle), the first mineral water for children aged 6-11 years old. In addition, by buying one bottle the consumer supports ten different foundations and societies that have co-founded the association "Mazi gia to paidi" (Together for the sake of children).

» Tuborg, the Νο. 1 mixer in Greece and registered trademark of Carlsberg International, includes Club Soda and Tonic Water only for Greece. In 2005, the graphics on its packaging were changed to illustrate a fresh look.

» In 2005, Fanta received new packaging and graphics, and a new Bambaacha lifestyle campaign was created to express the unique experiences sought by young people.
» Amita, the first natural bottled juice in Greece, has been a byword for natural juice since 1983. It is ranked first among consumers for its rich variety of flavors. In 2005, Amita created new, imaginative graphics for its packaging that communicate its naturalness and the delight of its juice. The new ATL campaign promotes the new packaging and brings forth Amita' s innovative features by using words, referring to the values of life, that begin with the letter "A". In April 2005, Amita launched My Amita, a specialized range of four juices that are ideal for the needs of the human body.With valuable vitamins and nutritious ingredients, My Amita Sun, My Amita Joy, My Amita Free and My Amita Rich juices provide a nutritious beverage choice throughout the day.
Recent marketing initiatives in Greece include:
» The Soundwave, a European-wide program launched by Coca-Cola to give young people the opportunity to travel and share the unique experience of music. To join the competition, one needs to send an SMS with the code found on Coca-Cola and Coca-Cola Light packages, as well as the Coca-Cola glasses found at Goody’s, a Greek fast-food chain. Young people, throughout Europe, will have the opportunity to board Coca-Cola SoundWave trains. Only in Greece, this train will be a "ship of music" that will sail to the island of Mykonos for two days of unforgettable music. For more information, please visit the websites www.coca-cola.gr or www.soundwave.gr.

» The publication of the first "Positive Energy Guide", a book filled with positive thoughts, feelings and acts, which urges everyone to face life with a smile, just like Amita Motion puts across messages of "Positive Energy." More information about the Amita Motion National Positive Energy Team and the Amita Motion Positive Energy can be found at www.amitamotion.gr. 

» In March 2005, Amita Motion launched two versions of the "Energy in Motion" song, which is included in the new Amita Motion CD "Positive Energy Hits" available for sale in Greece.