Coca-Cola Hellenic activities in solid waste management have initially focused on conformity in its elimination. All plants have put in place waste separation and collection procedures, so that much of the valuable waste can be recycled instead of being disposed of. Coca-Cola Hellenic uses the following types of beverage containers, which differ in their main environmental impact. »  Glass bottles are mostly re-used; impact occurs mostly in manufacture (glass melting), transport and washing. »  Aluminium cans are made of recyclable material, the recycling rate varies among countries; impact occurs mostly in metal extraction and fabrication. »  PET* bottles have recycling rates varying from 0 to over 75%, depending on country legal frameworks; impact occurs mostly in manufacture (resin fabrication) and bottle blowing. »  REF-PET bottles are re-fillable plastic bottles made from PET; impact occurs mostly in washing. »  Beverage Cartons are made from paper, polyethylene film and aluminium foil. The recycling rates vary among countries. »  Steel kegs for post-mix syrup used are reusable, refillable metal containers; impact occurs mostly in washing. »  Bag-in-box is a multi-material plastic film contained in a cardboard box. Since this is a commercial package, impact is relatively low. In order to increase the recovery rate of used beverage containers, Coca-Cola Hellenic works both upstream, to use as much recycled material as possible, and downstream to have as much material collected and recovered as possible. Coca-Cola Hellenic is an active member of Packaging Associations and Recovery Organizations, in all of the countries where they have been formed, to improve the collection and recovery of packaging materials, enhance the collection infrastructure and promote anti-littering campaigns to encourage a shift in consumer behavior. However, the fact remains that despite these efforts, littering remains an issue. From the most recent studies carried out, however, only 5% of littering consists of packaging materials and only 0.5% is made up of beverage containers. *Polyethylene Terephthalate Resource Recovery Forum Coca-Cola Hellenic is a member of The Resource Recovery Forum, a network of more than 250 organizations with a shared interest in sustainable waste management.