We deliver this commitment through the consistent application of key principles which include: - Earning the trust of our consumers by providing safe, high quality, relevant products and services that satisfy their beverage needs and fit their lifestyles - Supporting our business partners, both local and global, by building sustainable, reliable, consistent,mutually beneficial relationships - Marketing and communicating, credibly and honestly, with respect for and across social, economic and cultural backgrounds We will follow practices that support these principles,including: - Implementing The Coca-Cola Quality System (TCCQS),ISO 9001:2000 and other principles such as the Coca-Cola Hellenic Code of Business Conduct, the Coca-Cola Hellenic Code of Ethics and the Coca-Cola Hellenic Supplier Guiding Principles - We implement policies that guide our business conduct - We ensure consumer access to information related to our products,our businesses,and our companies through a variety of communication vehicles - We choose our suppliers in a manner consistent with our operating principles - We support local suppliers where mutually beneficial