The Coca-Cola System is unique in its diversity, touching many different and distinct local cultures with unique perspectives and values. The Citizenship@Coca-Cola program is a global framework of principles that guide every facet of the system's operations. Each individual company that belongs to the Coca-Cola System, including the almost 900 bottlers that produce Coca-Cola beverages around the world, is accountable for living up to these principles. The Citizenship@Coca-Cola platform is built on four stakeholder areas:  · Marketplace: Commitment to consumers and customers  · Workplace: Commitment to employees  · Community: Commitment to neighborhoods, and the broader community on a local, national, regional and global scale.  · Environment: Commitment to the planet. Coca-Cola Hellenic is proud to be one of the first bottlers in the Coca-Cola System to implement the Citizenship@Coca-Cola program. By the end of 2006, all 27 Coca-Cola Hellenic countries will have evaluated their corporate social responsibility activities using a 195-question interview tool in which qualitative comments can be gathered simultaneously with quantitative inputs that cover the above four stakeholder areas. A "Report Card", providing a snapshot of the organization's corporate accountability and sustainability assets and liabilities in these key stakeholder areas, is compiled from the interview responses. The audit criteria are based on compliance with leading corporate social responsibility standards, such as the Global Reporting Initiative, ICC-Business Charter for Sustainable Development, Social Accountability 8000, New York Stock Exchange Corporate Governance and others. The resulting rating represents an important benchmark that Coca-Cola Hellenic can use to measure stakeholder relations across functional business areas, reducing risk and increasing shareholder value.