New launches
New Amita summer flavours in Italy
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Two new, summery flavours of Amita are introduced to the Italian market only for the summer months of 2009. The new, limited edition, flavours are kiwi and lime & mango with passion fruit.
Following the Italian launch of Amita in 2008, it has been a year full of success for Coca-Cola HBC Italia’s newest juice. |
The success of the newly launched brand is a result of the high quality level of the product and the wide range of flavours it offers.
Cappy Lemon & Nada launch in Poland
In May 2009, Coca-Cola HBC Poland introduced Cappy Lemon & Nada to the Polish market. This new product, designed as an extension of the Cappy brand, uses a simple preservative free formula, which quenches thirst through is exquisite refreshing taste.
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The product is available in Classic lemon and Lemon & Cardamom, which are on offer in 1L slim cartons and 330 ml PET bottles.
Lemon & Nada is aimed at people who cherish moments of entertainment and relaxation and as such, the product packaging has been designed with illustrations, which evoke good humour.
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