Still beverages

Still beverages are drinks that have not been carbonated. The range we produce covers an increasing variety in many tastes and flavours. 

Tea beverages

Ready-to-drink teas are an increasingly popular beverage group in our range of still beverages, and in recent years their appeal has broadened as an increasingly preferred option. Nestea is available across most of our markets in a variety of flavours including Lemon, Peach, Blackcurrant and Fruits of the Forest.

Consumer demand for more choice and variety within the tea category has led to the introduction of Nestea Vitao. Nestea Vitao is a range of green, red and white teas with all the natural goodness of tea combined with delicious fruit flavours to help improve the overall wellbeing. 

A number of varieties have been launched in many countries, including Green Tea Citrus, Green Tea Strawberry/Aloe Vera, Red Tea and White Tea.

Juice beverages

Fruit juices and fruit drinks provide consumers with vitamins and nutrition as well as the liquid needed to maintain good levels of hydration, necessary to sustain a healthy, well-balanced life.

We offer a range of fruit and fruit-based drinks in a variety of flavours and convenient packages, which enable people to choose, depending on whatever their individual preferences are. 

The range of fruit drinks can be categorised as:

• fruit juice, a juice obtained by simple pressing of the fruit, with vitamin content restored if lost during processing
• fruit juice from concentrate, obtained by evaporating most of the water contained in the initial juice and then replacing it during the bottling process
• fruit nectar, a juice or a juice pulp to which water and varying amounts of sugar (depending on the fruit involved) are added
• fruit drinks, which are soft drinks that contain variable quantities of fruit juice, as well as water and sugar or sweeteners. On average, these have a fruit juice content of between 5 per cent and 12 per cent. 

A nutritious way of maintaining good hydration levels

One glass of 100% fruit juice provides the equivalent of one of the five portions of fruit and vegetables nutritionists recommend for daily consumption. The fruit juice contains only the sugars, which are naturally present in the fruit and is an important source of vitamins, most notably vitamin C.

Our portfolio of juice brands and flavours has evolved in recent years. Today we offer consumers a broad range of traditional fruit flavours, some of which have been enriched with additional vitamins to meet the ever increasing consumer demand related to health and wellness.

Packaging processes, such as aseptic filling lines, and top-quality containers retain the freshness and nutritional values of the products, providing consumers with guarantee of goodness, usually without artificial preservatives.

Energy drinks

Designed for adults, energy drinks provide an energy boost before going out for the evening, or during a busy day or simply when one is feeling tired.

Energy drinks usually contain the following main ingredients:

• Sugar, a source of energy
• Caffeine, a mild stimulant in combination with sugar, it is known as being particularly energising and invigorating
• Vitamin B
• Taurine, glucuronolactone and inositol (depending on the local adaptation)

A 250ml can of Burn energy drink, which has light carbonation contains:

• 36g of sugar (compared to 26.5g in Coca-Cola)
• 80mg of caffeine, which is more than 3 times higher than in Coca-Cola

Sports drinks

Powerade provides a range of drinks, which ensure an adequate hydration level and contain carbohydrates and mineral salts to replace those lost during sport or other physical activity.

During intense physical exercise three elements are essential: water, carbohydrates and minerals. A good combination of these three elements provides energy and ensures adequate hydration.

Sports drinks have been designed to provide:
-Water: for proper re-hydration. The body loses water during physical exercise in order to regulate body temperature and prevent it from rising
-Carbohydrates: during physical activity carbohydrates (or sugars) are the main fuel used by our body. Sports drinks contain an appropriate amount of carbohydrates to provide energy for muscular activity.
-Mineral salts: (particularly sodium) to enhance the absorption of water and carbohydrates and to compensate for the loss of sodium caused by perspiration.

It’s important that sports drinks are pleasant tasting in order to encourage their consumption and ultimately hydration.

Sports drinks have been specially designed to ensure proper hydration and provide carbohydrates and mineral salts needed to help people achieve their best performance.  

Coffee  beverages

In 2008 we launched the first three ready-to-drink (RTD) iced products in ten of our markets: illy Caffe, illy Cappuccino and illy Latte Macchiato.

The launch followed the signing of a three way joint venture agreement between Coca-Cola Hellenic, Italy’s producer of premium coffees, illycaffè SpA and The Coca-Cola Company. The coffees initially became available in six test markets and, by the end of 2008 we had rollouts in ten of the Coca-Cola Hellenic 28 markets.

The illy branded ready to drink coffees, which are exclusive to the Coca-Cola System, are being offered in stylish sleek, silver slimline cans that feature fresh coffee themed graphics of the ‘Italian espresso experience’.

As the illy coffees continue to grow in popularity it is intended that the flavour range will be expanded, and like all drinks we offer, they will become readily available wherever and whenever discerning consumers seek them.

Plans are in progress to begin the rollout of the premium illy RTD coffee brands across more Coca-Cola Hellenic territories.

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