Our product portfolio

We produce, market and sell to customers the most valuable brand in the world, Coca-Cola. In addition we have a further 90 other non-alcoholic brands and over 700 flavour variants.

We are constantly expanding the range of brands and flavours offered to our customers and consumers across growing non-alcoholic beverage categories, in response to new preferences and tastes.

In broadening our product portfolio of brands, we are offering our consumers more choices than ever. At the end of 2007, our still and water beverages accounted for approximately 37 per cent of our total volume.

Our range of ready-to-drink Nestea brands is gaining popularity amongst consumers, as we introduce new flavours and ingredients offering functional benefits.

With more than 30 water brands in our portfolio, we focus on generating value through the ‘on-the-go’ or immediate consumption occasion.

It is important that we are present in every consumption occasion, with the right brand, in the most appropriate package and across each sales channel. This commitment is being rewarded with a growing demand for our brands across all beverage categories.

We pride ourselves on thinking ‘outside the bottle’ and consider new ways to broaden our beverage brand portfolio through brand and packaging innovation.

In 2007 we began introducing new labels in our European Union (EU) member states to help consumers understand the calorific content of beverages.

Guideline daily amount (GDA) labels provide at-a-glance information on the calories in a beverage, along with the sugar, fat, saturated fat and salt content.

These are reported per serving and as a proportion of a healthy diet, the most important piece of information needed to control weight. Additionally, no- and low-calorie beverages are clearly labelled on front-of-pack, so that consumers can identify them more easily.

We introduced a range of new packaging solutions in 2007 to broaden our brands offering to consumers and address the trend towards increased convenience.

We continue to steadily expand the availability of our ultra-light glass bottle for our sparkling products, which ultimately results in a 33 per cent reduction in glass used in bottles.

An elegant 330ml sleek can has been introduced in Italy. This provided significant differentiation in our largest can market and supported growth of the sparkling category. Burn packaging includes a new 500ml can and an aluminium bottle launched in a number of selected markets.

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