As a people-intensive business, Coca-Cola Hellenic (CCHBC) puts great emphasis on the skills and motivation of all its employees. Strategies designed to attract, develop and retain the best people have helped to build an organisation that can meet future challenges. This energy and effort brings to life one of our core values: our people. Organisation culture Coca-Cola Hellenic is a highly diverse organisation in terms of the markets that it serves and the people it employs. Coca-Cola Hellenic employees come from many different races, nationalities and cultures. For Coca-Cola Hellenic, diversity is not an end in itself, however, but a means to a greater objective. Unlike some companies, where diversity is a goal to be met, at Coca-Cola Hellenic, it is an essential part of meeting corporate objectives. Management At Coca-Cola Hellenic, management is viewed as the ability to motivate human effort to accomplish extraordinary goals. Leadership skills are viewed as an important company asset. The group is promoting a high performance culture across all markets to meet and exceed the expectations of customers and consumers, and to deliver value to shareholders. Click here for a detailed organisational chart of Coca-Cola Hellenic management.