Operating Committee

Our Operating Committee comprises the members of Senior Management and is chaired by our Managing Director.

It seeks to ensure effective coordination and decision making throughout our business. It meets eleven times each year and is responsible for:

• the overall operational direction of our company
• developing group strategy
• agreeing action plans to support each of our territories
• setting annual targets and agreeing annual business plans, which include a comprehensive programme of goals and strategies agreed between the country general managers and the regional directors. These annual business plans form the basis of the company’s performance progress
• working with the country general managers to review and adjust, where necessary, the cooperation framework ensuring consistent behaviour throughout the different countries.

Senior Management

Our Senior Management team consists of the following people, all of whom are members of our Operating Committee:

• Dimitris Lois – Chief Executive Officer
• John Brady – Region Director
• Per Steen Breimyr – Group Commercial Director
• Alain Brouhard – Region Director
• Kleon Giavassoglou – Supply Chain Services Director
• Jan Gustavsson – General Counsel and Director of Strategic Development
• Bernard P. Kunerth – Human Resources Director
• Robert Murray – Chief Financial Officer
• Keith Sanders – Region Director
• Richard Smyth – Region Director

Mr. Lois started his career in 1988 at Grecian Magnesite S.A., where he held various managerial posts including that of Business Development Manager. He holds a Master of Science in Chemical Engineering from Northeastern University and a Bachelor of Science in Chemical Engineering from Illinois Institute of Technology.

Prior to his appointment to Coca-Cola Hellenic, he served as Managing Director of Frigoglass S.A. He joined Frigoglass S.A. in 1997, as the General Manager of the STIND S.A. glass plant in Bulgaria. He later became Country Manager for Bulgaria.

In 2000, he was appointed Commercial Refrigeration Director and in 2001, following Frigoglass S.A.’s acquisition of the Norcool Group and Husky, he was appointed Director of the newly created ‘cool’ division. He was appointed Managing Director of Frigoglass S.A. in August 2003.

Mr. Lois joined Coca-Cola Hellenic in June 2007 as Executive Advisor to the Managing Director. In August 2007, he was appointed Regional Director responsible for our operations in Romania, Greece, Nigeria, Bulgaria, Cyprus and Moldova and in August 2009 he became Chief Operating Officer for Coca-Cola Hellenic.

Mr. Lois was appointed the Company’s Chief Executive Officer on 1 July 2011.

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Mr. Brady joined the Coca-Cola System in 1982. He held various positions with Coca-Cola USA until 1992, when he became General Manager and Operations Director for Coca-Cola Indonesia. From 1994 to 1998 he worked as Regional Manager for The Coca-Cola Company and Coca-Cola Amatil in Indonesia. In 1998, he became Regional Director for Coca-Cola Beverages plc, where he was responsible for the Czech Republic, Hungary, Poland and Slovakia.

In 2001, he became responsible for Austria, Italy, Switzerland and Nigeria as a Regional Director of Coca-Cola Hellenic.

From 2003 to 2004, he worked as Regional Vice President for the Northeast Region for Coca-Cola North America. In March 2004, he was appointed President and Chief Executive Officer for Coca-Cola Bottlers’ Sales and Services Company.

In March 2006, Mr. Brady returned to Coca-Cola Hellenic as Regional Director covering different operations. Since August 2009, he has been responsible for our operations in the Republic of Ireland, Northern Ireland, Czech Republic, Slovakia, Hungary, Croatia, Bosnia and Herzegovina, Greece and Cyprus.

Mr. Brady holds a Bachelor of Science, Business Administration from the University of North Carolina.

Mr. Breimyr joined Coca-Cola Hellenic in February 2008 as Group Commercial Director. He joined Mars Inc. in August 1987, where he held various sales positions before becoming National Account Director.

In November 1992, he became Sales Director with Duracell and eventually joined PepsiCo Nordic as Sales Director in January 1994. In 1997, he moved to London with PepsiCo Europe and PepsiCo Beverages International, where he held various positions in European and global account management.

In 2003, he joined InBev, taking on the position of Vice President, Global Sales. During his tenure at InBev, he also held the position of Global Vice President of sales and distribution.

In 2006, he was appointed Commercial Vice President, responsible for the development and implementation of brand initiatives, distribution programmes, sales and innovation strategies for central and Eastern Europe and Cuba.

Mr. Breimyr holds a diploma in shipping from the London School of Foreign Trade and a degree from the Marketing College, Arendal Handelsskole.

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Mr. Brouhard joined Coca-Cola Hellenic as Regional Director in June 2010, responsible for our operations in Nigeria, Romania, Moldova, Bulgaria, Serbia and Montenegro.

Previously, he held the position of Managing Director, Italy and south-east Europe for Adidas since 2007, covering 11 countries, managing both Adidas and Reebok brands. He began his career with Adidas in 2002, serving as VP, Commercial Operations Europe and in 2005, took on the role of Managing Director, Iberia, based in Spain having responsibility for Spain and Portugal.

Prior he spent sixteen years with Procter & Gamble in different countries and in a variety of roles leading up to Global Customer Team Leader — Global & Western Europe in 2000, where he managed out of Geneva the global account management of Delhaize and new channels in western Europe including discounters (such as Aldi, Lidl, and DIA) and convenience retailing.

Mr. Brouhard holds a Master’s Degree in Business Administration from Ohio State University and a Diploma in Business Administration from Audencia Business School in France.

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Prior to joining the Coca-Cola System, Dr. Giavassoglou worked as an Assistant Professor at the University of Patras and a Consultant for engineering projects. He was also associated with Hellenic Bottling Company S.A. as a Consultant Engineer, supervising the construction of the Patras plant from 1979 to 1980.

Dr. Giavassoglou commenced his career with Hellenic Bottling Company S.A in 1983. He held several positions of increasing responsibility in the maintenance and technical operations departments until 1993, when he was appointed General Manager of our operations in Northern Greece. In 1995, he was appointed Technical Operations Manager of our Greek operations and in 1998 Technical Director of Hellenic Bottling Company S.A.

In 2000, he became Regional Technical and Engineering Director of Coca-Cola Hellenic and in February 2004 he became Supply Chain Services Director.

Dr. Giavassoglou holds a PhD in Electrical Engineering as well as a Master’s Degree in Civil Engineering from the University of Patras.

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Mr. Gustavsson began his career with the Coca-Cola System in 1995. From 1995 to 1997, he served as Assistant Division Counsel in the Nordic and Northern Eurasia division of The Coca-Cola Company.

He worked with the law firm of White & Case LLP from 1993–1995 and 1997–1999. In 1999, Mr. Gustavsson joined Coca-Cola Beverages plc as Deputy General Counsel. He was appointed General Counsel and Company Secretary of Coca-Cola Hellenic in August 2001.

Mr. Gustavsson holds an LL.B. from University of Uppsala in Sweden and an LL.M. from Harvard Law School.

Bernard P. Kunerth – Human Resources Director

Prior to joining the Coca-Cola System, Mr. Kunerth held various human resources management positions with 3M, Financiere Agache and Henkel in France.

From 1987 to 1996, he was the Regional Human Resources Director for western Europe and then the Americas with S.C. Johnson.

Mr. Kunerth joined the Coca-Cola System in 1996 as Regional Human Resources Director for The Coca-Cola Company in London. In 1997, he transferred to the position of Vice President of Human Resources for Europe with Coca-Cola Enterprises Inc.

In July 2001, he was appointed Vice President for Human Resources for all of Coca-Cola Enterprises Inc. in Atlanta, Georgia. He was responsible for compensation, benefits, performance management and talent management, information systems, finance and safety. He became Group Human Resources Director of Coca-Cola Hellenic in 2004.

Mr. Kunerth holds a Master's Degree in Psychology from the University of Bordeaux.

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In January 2009, Mr. Murray was appointed Chief Financial Officer of Coca-Cola Hellenic. He has held several key senior positions since joining the Coca-Cola System in 1987. At The Coca-Cola Bottling Company of New York, he was Controller of Operations, Director of Purchasing and CFO for the BevServ Division.

In 1997, he joined Coca-Cola Amatil in Vienna as Business Planning Manager for Europe and then Vending Manager for Europe. Having acquired significant cross-functional experience, he was appointed General Manager in Hungary in 2001.

In 2006, he was appointed General Manager in Switzerland. In 2008, he was appointed Deputy Chief Financial Officer of Coca-Cola Hellenic.

Mr. Murray holds a Diploma of Business Administration and Accounting from George Washington University.

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Dr. Smyth joined Coca-Cola Hellenic in February 2003 after working for Bristol-Myers Squibb in Bangkok, where he was Vice President South East Asia, responsible for the company’s nutritional drinks business.

As Vice President, he was responsible for operations in the Philippines, Malaysia, Singapore, Thailand, Indonesia, Vietnam and Australia. Prior to this, he was the General Manager for Bristol-Myers Squibb in the Philippines.

Dr. Smyth spent 13 years working with Nestlé, where his roles included General Manager of a joint venture with Danone in Slovakia, Chief Operating Officer of its Filipino confectionery division and Senior Marketing positions in Hungary and the Czech Republic. While based in Switzerland, he was responsible for Nestlé’s world-wide duty-free business.

Since he joined Coca-Cola Hellenic, he has covered 12 countries as Regional Director and since mid-2009, he is responsible for our operations in the Baltics (Estonia, Latvia, Lithuania), Austria, Slovenia, Switzerland, Italy and FYROM.

Dr Smyth holds a PhD in Organic Chemistry from the University of Kent.

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