Coca-Cola HBC AG (Coca-Cola HBC) serves 589 million people in 28 countries. We are one of the largest bottlers and vendors of The Coca-Cola Company’s products in the world, and the largest based in Europe. Our unique portfolio of brands, mix of geographies and passion for marketplace implementation make us a leader in the alcohol-free beverage industry.
Our geographic footprint expands and extends from as far west as Galway, Ireland, to Petropavlovsk, the easternmost point of Russia. This breadth provides attractive growth opportunities and reduces our dependence on any particular market.
In conducting operations across 28 countries, we provide guidance, support and supervision to each operation while placing day-to-day management and operation in the hands of local employees with a deep familiarity of their own country, its business practices and community aspirations.
Our established and developing countries provide us with a stable source of revenues and cash flow, while our emerging countries provide us with significant growth opportunities. This balance allows us to:
- Minimise external facing of our long-term growth
- Limit our exposure to the effects of potential economic or political instability in in some of the Group territories.
Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. Our two major shareholders are the Kar-Tess Holding S.A., a private holding company, and The Coca-Cola Company.
Coca-Cola HBC is included in the Dow Jones Sustainability and FTSE4Good Indexes since 2008 and 2001 respectively. In September 2014, Coca-Cola HBC named the industry leader amongst beverage companies in the 2014 Dow Jones Sustainability Indices (DJSI).
Our business model
Our business model is fundamental to our ability to create and deliver value and to build a sustainable competitive advantage.
Our Listing on the London Stock Exchange
In 2013 Coca-Cola HBC was listed on the London Stock Exchange (LSE), the second largest and most international stock exchange in the world. The listing on 29 April 2013 on the premium segment of the LSE was a milestone for our Company. As a result, we have more visibility in the global investment community and are better placed to optimise our borrowing costs and capital structure. We are also proud to be a constituent of the prestigious FTSE 100 and FTSE All-Share indices.
Coca-Cola HBC’s achievements during this past year are testament to the strength of our business, our international standing and our strong DNA. We are winning in most markets - and 15 countries have reached all-time high volume share. Last year, we improved our operating profit and margins and achieved negative working capital for the first time in our Company’s history.
In addition, we have maintained our listing in the Dow Jones Sustainability and FTSE4Good indices. This places us among the leading companies in the world for sustainability.
We are licensed to produce, sell and distribute a range of beverages. The Coca-Cola Company owns the trademarks for most of these. It supplies the concentrates and is largely responsible for consumer marketing and brand promotion of its products while we develop and implement the sales and trade marketing at the country level with primary responsibility of the customer relationships.
Our product portfolio consists of:
- the world-leading brands Coca-Cola, Coca-Cola Light (diet Coke), Coca-Cola Zero, Fanta and Sprite;
- water and juice brands that we own, manufacture and distribute ourselves, including Amita, Avra, Deep RiverRock and Fruice; and
- iced tea and sports and energy brands licensed by other companies, such as Nestea and Monster.
By broadening our product portfolio, we offer our consumers more choices than ever. We take every measure to offer products of high quality with superior taste.
Modern business infrastructure
Since 2002, we have invested approximately €5.2 billion in property, plant and equipment to modernise its plant infrastructure and to expand the availability of cold drink equipment such as coolers.
We plan to build 20 combined heat and power units across our Group. In cooperation with third party developers with worldwide expertise on combined heat and power generation, we are rolling out this initiative to enhance our C02 emissions profile and increase our plants’ energy efficiency.
In 2014, we maintained 307 distribution centres and warehouses, and operated 66 plants with 302 filling lines throughout our territories.
We understand that sustainable growth for our business goes hand in hand with sustainable development for our communities and the world we live in. We are committed to create value for our communities and be a trusted partner and a force for positive change.
Our sustainability policies address core issues such as:
- the protection of the environment
- the support of our employees
- equality in the workplace
- the protection of our consumers and other stakeholders
We also remain focused on our mission, which is:
- to refresh our consumers
- to partner with our customers
- to reward our stakeholders
- to enrich the lives of local communities